Archives: Press Releases

Smith, the manufacturer of snow goggles, relaunched its Imprint 3D Technology for Winter 2022/23.  Imprint 3D Technology addresses a wide range of face shapes and features while eliminating a one-size fits all approach. The custom experience offers increased all-day comfort, elimination of light leaks due to improper fit, removal of pressure points or hot spots, […]

Nocs Provisions, the manufacturer of binoculars and accessories, partnered with Amelia Winger-Bearskin to create a limited-edition binocular bundle with a strap design inspired by the traditional patterns and beadwork of the Seneca-Cayuga Nation of Oklahoma. Winger-Bearskin is an artist and a Haudenosaunee (Iroquois) of the Seneca-Cayuga Nation of Oklahoma, Deer Clan. This collaboration is also […]

Grassroots Outdoor Alliance (GOA) will hold its Connect buying show in Kansas City next month.  Scheduled to take place from November 7-10, Grassroots Connect will gather “more than 1,000 attendees at the Kansas City Convention Center for 9,343 pre-scheduled appointments, including 8,230 total meeting hours. Buyers at the show will represent 132 retail stores and […]

Cambridge, Ontario, October 11, 2022 – Kodiak, the 112-year-old Canadian footwear brand, marches forward while paying homage to their past with new work style footwear for both men and women in the Fall ’22 collection. The new collection introduces the use of BLOOM™ technology, which transforms waste biomaterials like algae into renewable high-performance replacements for […]

Inov-8 is launching its first trail running shoes to include using nitrogen gas. The brand said its nitrogen-infused midsole foam gives runners more underfoot bounce. Testers reported that the shoes “made them feel like they were flying… almost cheating.” Inov-8, headquartered in the English Lake District in the UK, will officially launch the shoes on […]

Stio, headquartered in Jackson Hole, WY, released its Fall/Winter 2022/23 line with the relaunch of its updated Environ Collection. The collection now features a 100 percent recycled poly face fabric for waterproofing and breathability and new features, including a forearm RFID pass pocket, Cohaesive hood adjusts, and a re-engineered powder skirt. Each style offers a refined […]

Igloo released its special-edition softside WWE Championship Fanny Pack cooler in an exclusive collaboration with WWE to pair with its previously released WWE cooler collection. “We’re taking things to the coolest next level with WWE,” said Adrienne Berkes, vice president, Marketing, Igloo. “We can’t imagine anyone in the WWE universe who hasn’t wished they had […]

Branwyn|Performance Innerwear released its limited edition ‘Bra for the Cure’ with ten percent of sales donated to support the fight against breast cancer. All funds will be donated equally to Susan G. Komen and Casting for Recovery.  Designed to be worn as a crop top or as a bra, the Bra for the Cure offers […]

Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, added three lifestyle frames to its fall 2022 collection—Palmas, Irie and Paunch XL. An extension of the company’s Spring 2022 lifestyle collection, the three frames feature similar designs and detailing, including interior sculpting resembling the hull of a boat.  Palmas, the more feminine of […]

Kitsbow Cycling Apparel released its Icon Flannel Shirt in more fits and sizes. With the recent introduction of its Icon Ample Athletic Fit for women, consumers can select from 59 sizes and fit combinations in Pendleton plaid or heathered wools and denim.  “One of the hallmarks of the Kitsbow apparel experience is the tailored fit,” explained David Billstrom, […]

Louisville Slugger launched its  2023 Omaha and Vapor from its one-piece alloy BBCOR (-3) bat line.  The redesigned Omaha features the latest TPX-24 alloy barrel for increased stiffness and energy transfer on contact, an updated PWR End Cap to optimize barrel performance and Tuned Mass Damper (TMD) to absorb vibrations. The revamped Vapor features stiff construction, a redesigned Series 7 Alloy Barrel for value, […]

Aetrex, Inc. (Aetrex), the manufacturer of foot scanning technology, orthotics, and comfort and wellness footwear, announced that the U.S. Army Combat Capabilities Development Command Soldier Center (DEVCOM SC) rented its Albert 2 Pro 3D foot scanner to use during its investigation of the need for, and potential impact of, combat and safety footwear designed for women. The […]

W. L. Gore & Associates announced that the consumer business of its fabrics division would introduce new Gore-Tex products with expanded Polyethylene (ePE) membrane for AW22. The ePE membrane is used as a complementary material suitable for a variety of consumer products and uses. Gore-Tex ePE membrane features and products include: The membrane is light, […]

This fall, First Ascent, the specialty coffee roaster enjoyed by outdoor enthusiasts, will also be enjoyed by astronauts in outer space.  Approximately 250 servings of the brand’s handcrafted Dawn Patrol instant coffee is on board with NASA’s SpaceX Crew-5 mission to the International Space Station, launching today, October 5. “In August 2021, I received an email asking […]

Skiers and riders have more choices for winter 2022/23 as the Ikon Pass expands globally with the addition of Grandvalira Resorts Andorra and Sun Peaks Resort in British Columbia. Ikon Pass is offered in more than 50 global destinations, including five in Europe and nine in Canada. “We are thrilled to give members of the […]