Archives: Press Releases

POC released its one size fits all Dimension Avalanche Backpack. Incorporating its ​​Alpride E2 Electronic Airbag System for avoiding burial in an avalanche and the best chance of survival. To create the bag, POC partnered with Alpride SA, Swiss specialists in avalanche airbag systems. The Backpack incorporates the electronic Alpride E2 system with supercapacitor technology […]

Youth Athletes United has launched its Soccer Stars franchise in partnership with Franchise FastLane. “At FastLane, we have a passion for this franchise category of child enrichment. It is an honor to play a part in the positive influence on kids, families and communities through strong brands like Soccer Stars,” said Franchise FastLane’s CEO and […]

Gerber Gear, the manufacturer of knives, multi-tools and gear, added the Center-Drive multi-tool to its custom program. Built on the concept of delivering functionality and full-sized tools, the field-tested Center-Drive is fully customizable offering nine color options and laser engravings to create a personalized tool. In addition to creative options, consumer can choose from four […]

Moosejaw, celebrating its 30th anniversary, launched its “More” Outerwear Collection for Walmart last week, bringing performance outerwear to a broader audience.  It also introduced new programs, including gear rental, where consumers can rent gear and have it shipped to their destination, and online gear wizards, camping and backpacking experts, giving personalized advice.  “For over 30 years, we’ve […]

Materials science manufacturer Hologenix, creators of Celliant and Unifi, maker of Repreve, entered into a partnership with its preferred North American circular knitting partner, Beverly Knits, which operates Creative Dyeing & Finishing, LLC. The three-way partnership will introduce Celliant with Repreve, which has infrared properties. The partnership also allows for producing finished goods within a […]

Adidas Terrex and Japanese label and wander collaborated on a multi-seasonal collection that helps consumers enjoy outdoor experiences. “Inspiration for the collection came from a short film produced in the 1970s which revolves around the theme of the relationship between humans and nature. The collections concept and feeling evolved from there,” said Mihoko Mori, co-founder, and […]

The Atlas BBCOR baseball bat from Louisville Slugger offers an expanded sweet spot and decreased vibration in a one-piece alloy bat. Louisville Slugger engineers developed an innovative bat design process —optimization through digital simulation to create the bat. The barrel profile and wall thickness of the Atlas Evoke Alloy Barrel were driven by thousands of […]

Lowa Boots added climber, author and environmentalist John Roskelley to its ambassador team. His notable climbs include the third ascent of the Northeast ridge of Dhaulagiri in 1973, the first ascent of K2 by a U.S. team in 1978, the first American ascent of Makalu in 1980, finding a new route on the Northeast face […]

Arcade introduces the latest style in its Grateful Dead collaboration, the Bertha Bear.  Designed on the Arcade Adventure Slim belt, it personifies the vibe and feel of the legendary band with roses, skeletons and dancing bears. Key features include freedom of motion with no pinching, micro-adjustable buckle dials in your exact fit, webbing made with […]

In collaboration with WWE, Igloo released its Playmate cooler, inspired by WWE superstar Dwayne “The Rock” Johnson. The special-edition cooler features custom artwork. “We’re keeping the thrills going with WWE by bringing together the most electrifying man in all of entertainment and America’s favorite cooler,” said Adrienne Berkes, vice president, Marketing, Igloo. “Our new The […]

Dakine released its Sender Stretch 3L Series Jacket and Pant, a ready-to-recycle technical outerwear kit for winter.  The Sender, available for men and women, aims to reduce the brand’s environmental impact while pushing the technical performance of its products. “The Sender Series is part of Dakine’s first step towards integrating circular life cycle principals into broader […]

Franklin Sports, the manufacturer and retailer in the sporting goods space, has partnered with PicklePlay to provide exclusive discounts and new resources to users of the pickleball community app.  The partnership makes Franklin the exclusive ball of the PicklePlay community, establishes discounts on Franklin gear and includes PicklePlay in upcoming Franklin pickleball starter sets.  PicklePlay, […]

Pertex, a performance fabric brand, and Cycora, a material made from regenerated end-of-life textiles, will collaborate to develop performance wovens from landfill-destined textile waste. which sees “over 70 percent of clothing either landfilled or incinerated at end-of-life.” Cycora is the first solution developed by Ambercycle, Inc., a Los Angeles-based materials science company that aims to […]

Outdoor kids brand Isbjörn of Sweden continues its sustainability pledge and partnership with PrimaLoft for FW23, with a range of padded products using PrimaLoft’s latest insulation made from ocean-bound plastic. Maria Frykman, CEO, Isbjörn of Sweden, said, “As we strive to become fully circular by 2030 and a net zero company by latest 2045, part […]