BURLINGTON, VT (November 14, 2022) Anon, a leader in ski and snowboard helmet, goggle and sunglass technology with deep roots in active lifestyle, has teamed up with visual artist Shantell Martin to create a unique collection of ski/snowboard accessories and lifestyle apparel. With something for everyone, this collection celebrates the essence of individuality on the mountain and beyond.
Shantell Martin is a visual artist best known for her large-scale, black-and-white drawings. With a meditative process defined by an uninhibited flow, her compositions embody her internal state and the impermanence of the world around her. Exploring themes such as intersectionality, identity and play, Martin is a cultural facilitator, forging new connections between fine art, education, design, philosophy and technology.
“Shantell and her art embody the sense of individualism and self-expression that we hope to promote with this collection,” said Mark Wakeling, GM of Anon. “Our goal is to encourage our new and existing customers to ‘Free Your Line’ – to incorporate more play, and to spend more time doing what you love through different modes of recreation – whether it be snowboarding, skiing or creating art.
The Shantell Martin collection features Martin’s prints on some of Anon’s premium offerings. All products are unisex, offering something for everyone. With the impeccable performance of Magna-Tech’s quick lens change system, WaveCel’s advanced protection, and the added coverage of MFI, the chance to celebrate authenticity on the mountain and beyond is now.
The full collection includes:
- Shantell Martin Oslo WaveCel Ski & Snowboard Helmet– All the trusted safety features of Anon’s WaveCel helmet offering, designed with Martin’s distinctive linework graphic on the back. $219.95
- Shantell Martin M4S Goggle– Cylindrical style goggle that features the same high-end performance of the M4 in a frame scaled for medium-sized faces, with Martin’s unique linework incorporated throughout. $319.95
- Shantell Martin Sync Goggle – Offers the M-Fusion magnetic latch system to secure and guide lenses into place, accented with Martin’s distinctive artistry. Includes a bonus lens. $199.95
- Shantell Martin Lightweight MFI – A lightweight neck warmer that protects faces and necks from wind, sun and cold with an exclusive magnetic connection that seals the face panel to any MFI-compatible Anon goggles. Lightweight fabric offers the perfect amount of warmth and breathability for cool to mild conditions. The vent panel at the mouth ensures fog-free performance. The magnets in this balaclava are easily removed for machine washing or when you choose to wear it with non-MFI goggles. $39.95
- Shantell Martin MFI Hood – A helmet-compatible fleece hood that includes an integrated MFI-compatible neck warmer for seamless coverage to keep users on the mountain in stormy weather – perfect for matching with the Shantell Martin Sync or M4S goggle., Featuring extra room to fit over a helmet, the Anon MFI Fleece Helmet Hood offers seamless protection from wind, sun and cold with a magnetic connection that seals the face panel to any MFI-compatible Anon goggles. Stretchy fleece fabric is breathable to prevent fogging and offers comfort similar to a hooded sweatshirt for maximum warmth all winter. The magnets in this hood are easily removed for machine washing or for usage with non-MFI goggles. $74.95
- Shantell Martin T-Shirt – An organic cotton pocket tee fit for any occasion, featuring Shantell Martin’s artistry. $29.95
- Shantell Martin Hoodie – Anon’s Shantell Martin hoodie offers complete comfort on and off the mountain, with Martin’s art incorporated on the pocket of the hoodie. $74.95
The Shantell Martin Anon collection is available to purchase online at anonoptics.com
High-Resolution Imagery- https://inbackbonemedia.box.com/s/m7swu8ojr5vknoxysnbbi9i08fh9rx5j