Archives: Press Releases

J.P. Sauer and Sohn, Germany’s oldest manufacturer of hunting firearms, introduced a new high-performance SL5 Turkey shotgun. Featuring an Inertia-Driven System requiring fewer parts and minimal cleaning, the smooth-cycling SL5 is available in three camo patterns – Mossy Oak Obsession, Mossy Oak Bottomland and Mossy Oak New Bottomland. Designed for hardcore turkey hunters, the semi-auto […]

Adidas Terrex and The Renewal Workshop have partnered to create the Nothing Left Behind concept collection. As part of Adidas’ larger ‘keep it in play’ sustainability initiative, the brand explores ways to breathe new life into all of its products so nothing gets left in a landfill.  TRW’s Renewal System takes discarded apparel and textiles […]

This winter, Phantom Glide, the permanent, single-application base treatment for skis and snowboards, entered into a partnership with snowboard and splitboard company, Cardiff Snowcraft to offer Phantom Glide as a factory applied upgrade to all Cardiff Pro-Carbon splitboards. Phantom Glide is also available as an add-on to all Cardiff snowboards when purchased through its website. […]

Aquasphere announced seven-time Olympic medalist and World Champion swimmer Penny Oleksiak is joining its global team. As part of the partnership, Oleksiak will be involved in the design and development of a new collection, including a technical suit, eyewear and additional swimwear for the company. Oleksiak, credited with being the fastest swimmer in the world, […]

Garmont introduces its Spring 2022 collection, headlined by the Groove Mid G-Dry hiking shoe, featuring a new fit developed for the North American consumer. After research and analysis on the anatomy of the “North American foot,” its latest hiking shoe gets an updated fit and last, wider toe box with “more space around the toes […]

Snowsports Industries America (SIA) announced a long-term partnership with Raccoon Events, the consumer show organizer, in conjunction with Snowbound Expo scheduled to take place at the Hynes Convention Center in Boston from November 18-20, 2022. The three-day event will be held in a 112,000-square-foot space and host six-time Olympic medalist Bode Miller, ski legend Dan […]

SaltStick Electrolytes (SaltStick) launched an electrolyte capsule line called Race Ready made for athletes who need to make informed decisions about what they put in their bodies when training and competing.  SaltStick has been an advocate for clean sport, relying on quality ingredients and independent product testing since 2008 when the company was founded. This […]

Igloo entered an exclusive partnership with WWE and launched a special-edition “Stone Cold” Steve Austin Playmate cooler today, 3:16 Day, to honor the six-time WWE Champion and WWE Hall of Famer.  “‘Stone Cold’ and the ice-cold-keeping Playmate on 3:16 Day… it’s the perfect way to kick off our exciting partnership with WWE,” said Brian Garofalow, […]

1% for the Planet is kicking off its 20th anniversary with its Global Summit 2022: Los Angeles event. Founded in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, the organization’s mission is to “ensure that the Planet and future generations thrive.” 1% said its “global network consists of […]

Geartrade rewards sellers and buyers with a loyalty program with higher payouts, rewards and discounts. All sellers will have access to prepaid shipping labels to print at home as part of the program. Launched on March 9, its Valley, River and Peak loyalty tiers offer different levels of rewards based on a user’s buying and […]

Nemo introduces its line of car camping gear for 2022 as follows: Aurora Highrise 4P/6P  features standing-height design, simple setup, bold colors; two doors and vestibules with Gatekeeper door clips for ease of entry; ample for families; fabrics and aluminum poles; printed floor fabric;  Nightlight Pockets; and large side windows with mesh and integrated rain covers. Switch™ […]

Gregory Mountain Products unveils three new families of daypacks for fall 2022. The Tempo H2O and women’s Pace H2O define a new category for Gregory with insulation technology that keeps water cold twice as long as standard hydration packs. The Salvo H2O and women’s Sula H2O hydration daypacks receive an update in ventilation and organization. […]

Burton will release a limited-edition collection of snowboards, boots and bindings, marking its second collaboration with the late Virgil Abloh, the American fashion designer, entrepreneur and artistic director of Louis Vuitton’s menswear from 2018 until his death in early 2021.   The collection, “Burton c/o Virgil Abloh,” of ten snowboards will be digitally auctioned off […]

Lowa Boots expanded its ambassador team with the addition of hiker Alexandra Garcia.  Garcia works with the Appalachian Trail Conservancy as its Latinx partnerships coordinator and is a founding board member of the AWE Summit Scholarship Foundation. She is also an adventure fundraising alumni for The Cairn Project. Garcia’s most notable hikes include: Mount Whitney […]

Dovetail Workwear launched its DX Ranch Collection featuring Cordura brand fabrics. Influenced by the hardworking women of the DX Ranch—a fourth-generation Oceti Sakowin ranch on the Cheyenne River Sioux Reservation in South Dakota—who helped inform and inspire the function and designs of the collection that includes the DX Bootcut pant. The collection comes in two […]