Fleet Feet reported it would launch its largest brand campaign next month, #ReasonsWeRun, highlighting consumers who have taken up running for the first time and its positive effects on their lives.

“Fleet Feet believes that running has the power to change lives. At the same time, we know how intimidating it can be to take the first step,” said Ashley Arnold, director of brand marketing for Fleet Feet. “The campaign showcases the true impact running has on our lives through inspiring and relatable stories of our real customers and the communities they find as a result. We view #ReasonsWeRun as an invitation to share those stories and encourage everyone to keep moving.”

The brand campaign will initially launch in March through the Spotify Ad Network. Additional spots and storytelling will run across CTV, display advertising, online video, and Fleet Feet’s social media channels, complimenting in-store assets and displays throughout spring and summer.

The brand campaign follows the company’s recent acquisitions, including JackRabbit and Marathon Sports. JackRabbit stores were folded into the Fleet Feet brand, while Marathon Sports remain a wholly-owned subsidiary of Fleet Feet.

Fleet Feet supports over five million customers across 250 locally owned and operated stores.