“With four in ten (43 percent) of women starting to hike during the pandemic,* Adidas Terrex is driven to develop products specifically designed for this growing community,” said the brand in a release.
To address the demographic, Adidas launched the Terrex WMN Hiker Mid Rain.Rdy, a hiking shoe developed for the female anatomy. The design was “informed by women-specific insights and tested alongside one of Europe’s largest women’s-only hiking communities,” said Adidas.
Time with the shoe, Adidas also launched an apparel range.
“Our research shows that being outdoors in nature motivates 96 percent of women across countries to hike, as they look to connect with nature and escape the everyday,” said Rebecca MacKay, Product Manager at Adidas Terrex. “Working alongside our internal last-specific team to gain insights from thousands of foot scans, we analyzed and designed a shoe that matches what our research showed women are looking for: hiking products that are comfortable, durable and, importantly, offer performance.”
During the development process, the design team “explored the ways the female foot hits the ground while hiking and the impact this has on the Achilles tendon. The insight from groups in the mountains, anatomic foot specifications and women’s testing feedback made this hiking shoe superior in comfort and support,” said Adidas .
With these insights in mind, the team created potential female-specific lasts and “gathered the thoughts on these from a selection of members from the Munich Mountain Girls, a community of over 24,000 mountain-loving women…their invaluable insight allowed the team to assess which placement of cushioning and support provided the most effective hiking experience, as well as tracking durability between prototypes. Leveraging these unique insights, the Adidas Terrex WMN Hiker Mid Rain.Rdy was formed,” continued Adidas.
Key features include: Waterproof, Continental Rubber outsole, Comfort meets protection, Made with recycled materials
With the launch of the shoe comes the women’s-focused Adidas Terrex apparel range made, in part, with recycled materials. Pieces include: Women XPLORIC Rain RDY jacket, Women MT Full Zip Fleece, Women MT Tee, Women MT all-over printed tights
For more product information, go here.
* 1,301 women between the ages of 18-and-35 living in Germany, the UK, and the U.S. were questioned. The research was conducted by GroupSolver, an online platform, between April 30 and May 12.
Photo courtesy Adidas