DENVER (October 3, 2023) — Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe, AltraFWD Experience. For over a decade now, Altra has been delivering comfort to as many runners as possible through natural foot positioning on both road and trail. The AltraFWD Experience […]
Archives: Press Releases
Kane Footwear Partners on Shoe Launch With Crossfit Athlete
Kane Footwear partnered on a new shoe with Crossfit athlete Kari Pearce, a six-time CrossFit Games athlete, with the tagline “Love Your Body, Love Yourself.” The shoe features a black upper with a rainbow-speckled bottom. Pearce, a decorated athlete, was recognized four times as the Fittest American Female and was the Big Ten Gymnastics Champion […]
BOTE Adds New Waterproof Belt Pack to Highwater Collection
MIRAMAR BEACH, Fla. – September 20, 2023 – BOTE, the pioneer in innovative water lifestyle products, today introduces the latest addition to its lineup of waterproof bags and packs – the Highwater Belt Pack. Fully waterproof and submersible, the new pack allows adventurers to keep gear and essentials dry and close at hand for quick […]
Kora Launches Yak Wool + Merino Technical Hoodie
Kora, the performance apparel manufacturer made from Yak wool, introduced its technical Yardang Hoodie and half-zip for women and men in four colorways—Black, Deep Purple, Earth Grey, and Brown. The Yardang Hoodie is a midweight (240gsm) layer made with a blend of 70 percent merino and 30 percent yak wool that is breathable, moisture-wicking, naturally […]
Arcade’s New Hardware Belt is Built for the Doers
OLYMPIC VALLEY, Calif. – September 19, 2023 – Arcade (https://arcadebelts.com), a brand founded on the belief that belts could be designed to function better, last longer, and be more comfortable, today introduces the all new Hardware Belt, the latest evolution in Arcade’s growing range of performance stretch belts designed for adventure, lifestyle and utility. Built […]
Capture New Sights With Nocs Provisions’ Vibrant Green Jay Collection
ALPINE MEADOWS, Calif. – September 19, 2023 – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the launch of the Green Jay Collection, which includes the brand’s Standard Issue 8×25 Waterproof binocular and the 8×32 Zoom Tube monocular in limited colorways inspired by the electric tones of the tropical corvid. A rare […]
Ibex Launches Ibex Labs Label
Ibex, the merino wool apparel and accessories maker, launched a new label, Ibex Labs—a small-batch, limited-edition collection “that prioritizes innovation, performance, quality, and sustainability.” Ibex is a small, privately owned brand that “recognizes the unique opportunity to invest in cutting-edge technologies and innovative processes.” Ibex Labs is a platform for the brand to “explore those […]
Trerè Innovation Introduces Titici Bikes to U.S.
Trerè Innovation, a “sustainable technical apparel, footwear design and manufacturing company” based in Asola, Italy, introduced Titici handmade bikes in the U.S. Since its founding in 1961, the Titici factory has manufactured Italian bikes with “time-honored craftsmanship, materials and state-of-the-art innovation.” The company offers road, gravel, mountain, e-mountain, and e-gravel bikes. Titici’s proprietary Plate Absorber […]
Clinical Study: Aetrex Orthotics Reduce Pain and Fear of Falling for Seniors
— Aetrex Sponsored Post — A recent study found that Aetrex Premium Memory Foam Orthotics, both with and without metatarsal support, are clinically proven to reduce common sources of pain (i.e., back, foot, hip, knee and ankle pain) and the fear of falling for seniors. While both orthotic types reduced pain and fear of falling, researchers concluded that the […]
5.11 Tactical Introduces Mission Ready™ Dog and AROS K9 Collections
5.11 Tactical, the global innovator of purpose-built apparel, footwear and gear, has announced the release of its new Mission Ready™ Dog and AROS K9 Collections. Designed for active and working dogs, and their handlers, these all-new collections feature harnesses, leashes and collars that prioritize functionality, durability and comfort. “We have a goal to offer dependable […]
Good To-Go Launches Ranchero Scramble
Timed for fall, Good To-Go, the dehydrated gourmet meal brand led by Chef Jennifer Scish, introduced a breakfast option, Ranchero Scramble made with tomatoes, onions, chilis, and spices too pair with scrambled eggs, black beans and cilantro. Following the release of the company’s Breakfast Hash this past Spring, the Ranchero Scramble comes in a single […]
Backpacker’s Pantry Customizes Emergency Meal Kits
Boulder, CO.-based Backpacker’s Pantry, a family-owned maker of “gourmet adventure meals,” revamped its Emergency Meal Kit to include a build-your-own option from three to seven days, including meat, vegan and vegetarian selections. Backpacker’s Pantry also revamped its pre-built meal kits for three, seven or 14 days also available in meat, vegan and vegetarian options. “Our new emergency […]
Salomon S/LAB Phantasm Updated To Enhance Runner Performance
Salomon continues innovating and advancing runner performance with the updated S/LAB Phantasm lightweight, carbon-plated road running shoe. “The foam, plate and geometry are the three essential parts to constructing a premium road racing shoe. These three elements on the new S/LAB Phantasm 2 are significantly improved to offer a better performance for elite and sub-elite […]
Costa Sunglasses Goes Global With King Tide Collection
Building off the success of a limited pre-release, Costa Sunglasses launched the complete King Tide performance sunglass collection globally, one of its most technical sunglass frames for on and off the water with five years of R&D behind it. The frame is available in two styles: King Tide 6, a six-base frame with a straighter […]
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