Prestigious certified bluesign product designations, increased investment in recycled fabrics and DWR Treatments made without PFAS contribute to mission of being a progressive outdoor hardgoods brand
Archives: Press Releases
Darby Communications Knits New Partnership with Thermowave
European outdoor performance apparel company expands to North America
Timberland Unveils Fashion-Forward Round Keyhole Sunglasses
Planet-Friendly Frames and Polarized Lenses for Durability, Clarity, and Comfort
Nocs Provisions and Florence Launch Sail-Inspired Binocular Bundle
Scope the swell with this limited edition collaboration featuring Nocs’ standard issue waterproof binoculars and custom rope strap in Florence colorways
Rumpl Lands Josh Weichhand as New Vice President, Global Brand Marketing
Iconic outdoor brand hires the outdoor industry vet and strategic marketing professional, who brings a vision for growth
Krimson Klover Releases Winter and Outerwear 2023 Apparel Collection
Stay warm and cozy all winter long with fun and fashionable, coats, vests, sweaters and base layers
Cocona Labs Announces The Conservation Alliance Membership
Cocona Labs, the maker of 37.5 Technology, joins The Conservation Alliance as one of few material suppliers
Astronaut Foods introduces new flavors to its freeze-dried ice cream lineup
Four new products are ‘go’ for launch this Fall
Zag Skis Signs Pro Skier Tristan Brown as its First US Brand Ambassador
Chamonix-based innovators of high-performance skis embark on a full-send partnership with the highly respected big mountain skier
Wayne England appointed Chair of Sea to Summit’s Board of Directors
The multinational consumer goods executive brings extensive expertise in strategy, marketing and sales
TrainingPeaks Races Forward with Backbone Partnership
Backbone will focus on elevating the brand’s awareness in existing markets and driving growth in new target markets.
Hologenix Partners with Duluth Trading Co. on New Collection
New Duluth Trading underwear and sleepwear collection uses Celliant mineral technology to enhance local circulation and increase cellular oxygenation
CrankTank Expands E-Commerce and Digital Strategy Services to Europe
The agency welcomes Susanne Pfrengle as Managing Director and will open an office in Innsbruck, Austria
Hest Launches New Down Comforter to Elevate Camping Comforts
Available in single and double sizing, the new Down Comforter delivers on Hest’s mission to bring home comfort to the outdoors.
Primus Introduces Fritid Collection of Reusable Containers
Swedish outdoor cooking brand’s new collection of mugs, water bottles, and food containers makes it easy to bring favorite drinks and snacks on adventures
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal