Chamonix, Fance (January 22, 2024) blackcrows, the iconic French ski brand focused on design-driven high-performance ski products and apparel, is excited to announce the newest member of the athlete team – freeskier Lucas Wachs. Lucas will be joining the team head to toe – representing blackcrows apparel, skis and accessories. 

Lucas, born and raised in Bend, Oregon, has deep roots in the skiing community and has spent most of his life honing his craft on the slopes of Mt. Bachelor. With a background in freestyle pipe and park, he has seamlessly transitioned into backcountry skiing and film projects. His journey has taken him across North America and overseas to destinations like Japan and Europe, working with renowned production companies such as Matchstick Productions, Teton Gravity Research and Level 1. Lucas has also independently produced projects that showcase his love for the outdoors and his expressive style on snow. 

As Lucas embarks on this new chapter with blackcrows, he expresses his excitement and alignment with the brand. “I am really happy to be joining the blackcrows team. I feel that I match well with the brand and appreciate all the detail and thought that goes into the gear. The skis and apparel resonate with me, and I couldn’t be happier about the partnership. It’s very cool how many events blackcrows puts on, we need more of that in the ski world and I can’t wait to contribute what I can to the brand.”

photo credit: Eric Parker

“blackcrows is known for its commitment to excellence, and fostering a community that celebrates the love of skiing. Lucas, with his versatile skills and love for the sport, is an unmatched addition to the blackcrows squadron, we’re excited to see what he does and where this partnership takes us all. ” says Tristan Droppert, NA marketing manager. 

Check out this reel of Lucas, here

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