The partnership also now includes performance eyewear
Archives: Press Releases
Manitobah Debuts “Rooted” Brand Campaign
Campaign highlights collaboration with Indigenous Artist Mikailah Thompson and explores the roots that bind us.
Norrøna Welcomes New Mountain Athletes to its Ambassador Team
Three adventure athletes, Amie Engerbretson, Megan Dingman and Rémy Métailler, join Norrøna’s team of inspiring athletes
Go Off-Road with SylvanSport’s Rugged New Camping Trailer, Redefining 4×4 Adventures
Brand expands into overlanding market with spacious, lightweight camper
Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line
Boulder, Colo. (Feb 28, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand’s commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme weather. “Our goal with this new collection […]
Roka Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr
Austin, TX (Feb. 28, 2024) — Roka, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase Roka’s commitment to promoting excellence, performance, and style in the […]
TRX Breaks Suspension Training World Record
Record-breaking performance occurred during TRX’s International Training Summit on the hallowed grounds of the 2004 Summer Olympics In Athens, Greece
Wiley X Releases New Eyewear with the Founder and Recon
Frames expand the brand’s Active 6 Series of eyewear
The Adidas Originals OR0090 Sunglasses Blend Street and Sport
Acetate frames feature signature Adidas Originals trims and accents
Scarpa embarks on third year of athlete mentorship initiative
Scarpa athlete program, working with Mountain Hardwear, pairs athletes from BIPOC, LGBTQ, Adaptive communities with mentors.
Orvis Names Colorado High-country Educational Treks 2024 Breaking Barriers Award Winner
Denver-based non-profit founder receives award for diversifying the outdoors
Altra Launches the Mont Blanc Carbon
The brand’s well-loved trail racing shoe is now faster than ever with a full-length Carbitex carbon plate, increased grip and durability.
BCA Announces Second Year as Official Snow Safety Partner of Natural Selection Tour
Backcountry Access has signed on for a second year as the official snow safety sponsor and product supplier of the Natural Selection Tour. Brainchild of professional snowboarder Travis Rice, The Natural Selection Tour is an international snowboarding competition tour that showcases snowboarding’s top freeride and freestyle competitors in challenging big mountain terrain around the world. […]
Tifosi Welcomes Pickleball Trendsetter Tyson Apostol to Influencer Program
Performance eyewear finds colorful advocate in America’s favorite new pastime
Trango Announces Colab With Outdoor Radio Powerhouse, Rocky Talkie
DENVER, CO (February 26, 2024) – Trango, a leading designer and developer of premier climbing equipment, announces a new collaboration with Rocky Talkie. Trango, the Colorado-based brand built by and for climbers, has long been a leader in developing high-performance equipment for climbers and other backcountry adventurers. When Rocky Talkie needed a lightweight, low profile, […]
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