Innsbruck, Austria | April 10, 2024: phaenom footwear—the new, premium footwear brand from Full Stack Supply Co, parent of Faction Skis and United Shapes—is primed to make its global debut in fall 2024 with strong retail partner support. As of the press date, pre-season orders are booked to fill 200+ doors across 125 key accounts, with additional partners joining weekly.

Among the partners are prominent retailers including: Surefoot, worldwide; Cole Sport, REI, evo and in the USA; Corbetts and Oberson in Canada; Blue Tomato, Snowleader, Number 1, Julen and Jennewein in Central Europe; 4+2 and Edge Chongli in China; Rhythm, Dreamgates and Sanwa Sports in Japan; Vertical Playground and Braasport in Norway; Ski Garage in Finland; Are Skidsport in Sweden; Ski Barlett and Absolute Snow in the UK; BaseCamp in Bulgaria; and SurfHouse in Estonia.

The initial range offers two product lines: the fs (Freestyle) and fr (Freeride) ski boots. Emphasizing new, original boot molds, patent-pending technology and a design- and circularity-based ethos, phaenom’s upcoming global debut represents the most notable entry to the ski boot market in recent memory.

Crafted in Montebelluna, Italy and engineered for style, simplicity, comfort and freeski performance, phaenom’s most distinctive differentiators include:

  • Innovative hybrid cabrio x overlap boot with distinctive and clean two-buckle design. Industry-exclusive design combines the best of both worlds, overlap and cabrio structures.
  • The patent-pending phaenom strap provides rebound, shock absorption and exceptional flex control from a single recyclable material.
  • The sleek all-black design supports restoration and reuse of the boot and its parts. Each element of this product — from panels to buckles to straps and screws — is designed to be repairable and recyclable.

The fs collection includes four models designed to achieve flex perfection and shock absorption whether buttering rollers or stomping landings in the park. The fr family features another four models, nearly identical to the fs models yet differentiated primarily by the walk mode and tech inserts. The fr models are engineered to be efficient on the way up and dependable at full speed going down.

“We believe technical footwear should be simple and modern,” says Daniel Tanzer, Full Stack Supply Co. Head of Hardgoods. “Our team, a cohort of footwear experts in Innsbruck, Verbier, Paris, Montebelluna and Asia combined deep experience with new development techniques and materials to bring a fresh approach to ski footwear. We share a mission to accelerate the transition to sustainable processes, materials and circularity within the outdoor footwear industry, without ever sacrificing performance and style. We are a Certified B Corp and proud 1% for the Planet partner from day one. Sustainability is at our core.”

Full Stack Supply Co. CEO, Alex Hoye shares, “Foremost, we are thrilled that our industry-exclusive hybrid cabrio x overlap boot has delivered on a vision of fantastic performance in ankle and heel grip with comfort for a broad range of skiers. The results are honestly above our expectation—with FIS World Cup Silver and a Jib League Championship recently secured—but most of all our retail partner and athlete testers telling us that the design is a game-changer. A two-buckle boot with our patent pending phaneom strap truly makes a mark in form and function. It also means we can make the only fully-recyclable boot on the market with the most recycled content on the market. We’re working closely with our global retail partners to deliver a strong launch in the fall, with emphasis on brand awareness, training and education, in-store excellence and athlete engagement to drive strong sell-through and build community.”

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