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Archives: Press Releases

Smith Launches First-to-Market ChromaPop Glass Polarchromic Lens Technology

May 2, 2024 Akimbo Communications

Proprietary innovative lenses debut in best-selling guide’s choice and new hookset sunglasses

Timberland Eyewear SS ’24 Collection

May 2, 2024 Echos Communication

A new look at style

Arcade x Marsh Wear 2024 Collaboration

May 2, 2024 Echos Communication

Original maker of performance stretch belts and adventure lifestyle brand introduce second seasonal collection

Hyosung TNC Partners with Geno in Development of Certified regen Bio Spandex

May 1, 2024 Fendler PR

$1B invested in creating world’s first integrated production of Bio Spandex from raw material to fiber

Tifosi Optics Introduces Two New Aviator Sunglasses: Salto and Selca

May 1, 2024 Purple Orange LLC

Both styles feature lightweight bio-based frames and shatterproof polycarbonate lenses

More Than Sunglasses, Costas are the Badge of the Explorer

April 30, 2024 Verde Brand Communications

New brand campaign from Costa Sunglasses inspires its global community to ‘See What’s Out There’

Isle Introduces the Switch Pro, the World’s Most Rigid Hybrid SUP-Kayak

April 30, 2024 Purple Orange LLC

The Switch Pro is 3-4 times more rigid than traditional inflatables and allows paddlers to switch between solo or tandem SUP, kayak, and electric-assisted paddling.

Polartec Proudly Announces the Milliken & Company 2023 Sustainability Report

April 30, 2024 Akimbo Communications

Report discloses the annual assessment of sustainability metrics and targets

Grassroots Connect reports rise in buyer and brand participation

April 29, 2024 Pale Morning Media

Reno event anticipated to “be a time of business owners embracing the opportunity to lean in and get the most out of their working relationships”

Hilleberg the Tentmaker Introduces Two New Tents for Spring 2024

April 25, 2024 Cherb PR

In the all-season Black Label series, the Saivo 4 is the ultimate 4-person base camp expedition dome tent. And in the Yellow Label series of snow-free adventure tents, the Rogen 3 is the first 3-person dome tent in the Yellow Label group.

Mountain Khakis Expands Retail Footprint with Grand Opening of Traverse Mountain Outlet Store

April 25, 2024 Darby Communications

Premium men’s apparel outfitter offers high-quality outdoor clothing at new Lehi, Utah location

Outdoor Research releases limited-edition CarryOut Duffel collaboration

April 24, 2024 Verde Brand Communications

The drop is part of Pettit’s External Vacancy (EVAC) project.

National Ski Patrol Teams Up with Mammut for a New Era of Mountain Safety

April 23, 2024 Verde Brand Communications

The partnership between two legacy organizations elevates training, safety, and technology on the slopes

Big Agnes Announces Strategic Sales Territory Updates

April 22, 2024 Backbone Media

End2End Outdoor adds North Central territory while Ground Up Sales takes over Southeastern region.

Branwyn Performance Innerwear Debuts the Essential Racerback Bra

April 16, 2024 Darby Communications

Seamless, double-layer Merino bra offers underwire-free comfort and enhanced support

« Previous 1 … 25 26 27 28 29 … 245 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

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June 10, 2025

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