Steamboat Springs, Colo. (April 22, 2024) — Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced several key updates to its sales teams, as it continues to develop its North American business. End2End Outdoor, which currently represents the brand’s Midwest and South Central regions, will add Big Agnes’ representation in the North Central territory, while Ground Up Sales will take over the Southeastern region.

End2End’s Conner Larsen and Marissa Binkoski

End2End Outdoor’s Conner Larsen and Marissa Binkoski will tack on the North Central region after nearly a decade of representing the brand. “End2End Outdoor is thrilled to be representing Big Agnes in the North Central region,” said Larsen. “After representing the brand for over eight years in the South Central and Midwest regions, adding the diverse landscape of the Boundary Waters and North Woods areas is an honor. We look forward to supporting the many great retailers in the region.”

“We’re really excited to make these changes to our sales team,” said Big Agnes Director of Sales, Craig Hatton. “End2End has a proven track record of success – from strong communications skills to adapting to our reporting tools, they’re a key component of our business’ success.”

Ground Up Sales’ Jovany Cuesta and Heath Rowland

Ground Up Sales will be taking over the Southeast region as Big Agnes’ longtime rep, Allyn Morton, retires at year’s end, after forty years in the outdoor industry. Heath Rowland and Jovany Cuesta with Ground Up will be taking the reins, effective July 1. Ground Up’s team of passionate outdoor enthusiasts believe in building a connection between the brands they work with and the communities around them.

“While Ground Up knows they have big boots to fill, they’re excited to bring their excitement and skills to our team,” added Hatton. “Their passion for the product, their communities, and the environment align perfectly with the Big Agnes ethos.”