Archives: Press Releases

Snow Peak, the Japanese camping brand, overhauled its product packaging as part of its Corporate Social Responsibility initiative. By the end of 2023, Snow Peak will “simplify packaging materials, reduce plastic and packaging materials for approximately 120 different products, with more to make the transition in 2024 and beyond.  “White-based FSC-certified paper will be used […]

Outdoor Research’s Spring 2024 collection showcases sustainability, technology and inclusive sizing. It “aims at transitioning its products away from added per- and poly-fluoroalkyl substances (PFAS), a goal that the company expects to complete by the Spring 2024 product line.” Three pillars drove the brand’s focus for 2024: Sustainability — Along with using more recycled and […]

Aleck, the maker of wireless helmet audio systems for outdoor sports, and Smith, the manufacturer of snow goggles and helmets and innovator across bike helmets, sport, lifestyle, and prescription eyewear, announced a strategic partnership to integrate Aleck Crash Sensor technology (Aleck CS) into a selection of Smith’s cycling helmets for Spring 2024. Aleck CS is […]

Krimson Klover, a women’s outdoor and lifestyle brand, showcased its 2024 spring and summer collection, with fashion and performance-forward styles in the hike, bike, pickleball, swimwear, and leisure categories.  “Introducing our 2024 Summer and Spring Collection, we are thrilled to unveil vibrant colors and fashionable patterns that embody the essence of the season”, said Rhonda Swenson, […]

Bote, the maker of water lifestyle products, added the Kula 10 to its hardshell cooler line, with a 10-gallon capacity. Expanding the Kula series, the Kula 10 joins its predecessors, the Kula 5 and Kula 2.5, as the largest cooler in the lineup. Similar to the other two coolers in the line, the Kula 10 […]

Selkirk Sport, the manufacturer of pickleball equipment, is expanding its product range by launching the S01 Pro Court Shoe and S02 Premium Court Shoe.  The  S01 Pro Court Shoe, the first shoe introduced by Selkirk Labs, enables faster movement on the court. Key features include a ladder lacing system, breathable fabric and an extended sole wrap […]

Superfeet will commemorate the 40th anniversary of the Superfeet Green insole with a name change and redesigned packing, effective July 11, to make it easier for retail employees to recommend the right products and to provide clarity to customers on how each of its products can meet their needs. “For those who know and love […]

Revo, in collaboration with America’s top female angler, Darcie Arahill, aka Darcizzle Offshore, added to its Darcizzle Offshore collection featuring lightweight glass lenses, and NASA-based technology in two different color frames.   The Revo x Darcizzle Offshore collection now includes three unisex sunglasses with polarized lenses.  The Dune G is a lightweight sports style with wide temples for […]

Irvine, Calif (June 29, 2023): Kaenon is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner.     The first installment of the Justin Turner Signature Collection from Kaenon includes two versions of the Arcata SR, Turner’s preferred model for on-field play. Unlike typical athlete-endorsement relationships, Turner has a unique situation with […]

Nemo’s 2024 collection, with sustainability at the forefront, includes packs and duffels expanding on the brand’s 100 percent recyclable “Endless Promise” Collection, with each product repairable, resellable and recyclable. Products for 2024 include: The bluesign Double Haul convertible duffel, made with a solution-dyed liner and bluesign-approved, PFAS-free, 100 percent recycled fabrics, can transition from a duffel to […]

ALPINE MEADOWS, Calif. – June 27, 2023 – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the launch of the Western Tanager Collection, a limited edition collection of styles inspired by the eye-catching songbird. The Western Tanager styles are available in the Zoom Tube monocular, and the brand’s three waterproof binoculars: Standard […]

Skratch Labs released its Crispy Rice Cake Sport Fuel Variety Pack containing eight individually wrapped rice cakes, which include three Salted Maple + Mallow Crispies, three Chocolate + Mallow Crispies and two Strawberry + Mallow Crispies.  Each Crispy Rice Cake flavor is made with puffed rice and toasted grains, providing 20g of complex carbs, held […]

Matador Travel Equipment launched the ReFraction Series which includes the following: ReFraction Packable 16L Backpack with YKK water-resistant zippers, zipper security loops, cushioned shoulder straps and stretch pockets, and an adjustable sternum strap that converts to a luggage handle pass-through. ReFraction Packable 45L Duffle Bag offers weather-resistant construction, adjustable shoulder straps, and rubberized handles. ReFraction Packable […]

CHARLOTTE, NC, USA – June 26, 2023 – Giordana Cycling announces a collaboration with Kristopher Brock, an award-winning women’s fashion designer, and avid cyclist. The limited-edition capsule “PER TUTTI I TERRENI” will be available at select retailers and online exclusively at giordanacycling.com The Giordana x Kristopher Brock collaboration explores the rich histories of Giordana and […]

Matador Travel Equipment and Carryology introduced the Matador x Carryology EDX Series Trident Collection, a three-piece travel and everyday carry collection “to redefine the concept of One Bag Travel.” “Both brands have been excited about the opportunity to work together closely for years now, but neither Matador nor Carryology wanted to do a collaboration project for […]