Archives: Press Releases

New Patented Technology to Debut to the Public in January 2020 Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is proud to introduce SynchroKnitÔ, a completely new technology in sock construction. This sock revolution results in an unrivaled non-slip fit by strategically reducing bulk and excess yarn, so the sock hugs the […]

The new film represents the latest chapter in global ‘Sport the Unexpected’ Today, Reebok launches ‘Back Where We Started,’ a unique film that pays homage to the Club C, the iconic shoe that changed the sneaker conversation in the 80s and remains a streetwear essential today. The film is the second installment in the brand’s […]

Amp Human, the Park City, UT-based creators of revolutionary sports product PR Lotion, is proud to announce its partnership with the UCI WorldTour pro cycling team, EF Education First, for the 2019 season. PR Lotion is proven to help athletes maximize every workout, ride or adventure and recover faster, by simply giving the body what […]

Commute with speed, style, and efficiency with the new sleek Stromer ST3 Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today’s generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh and avoiding the road rage of the daily […]

Cinderella infamously wore glass slippers to the grand ball, as the story goes. Thankfully for Texas Tech, Auburn and Notre Dame, they have Under Armour and Stephen Curry outfitting their teams for the big dances this weekend in Minneapolis and Tampa. No offense, Fairy Godmother. To celebrate the Red Raiders and Tigers making their first […]

Atlas, 28, to visit 300 plus schools as part of nationwide tour inspiring young people to support one another, challenging them to attend school events they never have before. Varsity Brands, the market leader in sport, spirit, and achievement, has partnered with inspirational athlete Kevin Atlas (Laue) – the first person with one arm to […]

Puma today presented an experimental sports shoe as part of its BioEvolution project, which uses biologically active materials to uniquely adapt to the wearer’s foot.  The shoe, which is the first result of a collaboration with research organization Fraunhofer Institute, will be presented at the “Materials Village” exhibition held by Material ConneXion Italia at Milano […]

Pickleball’s growth prompt’s 50-percent incentive pool increase from 2018; $77,400 on the line at U.S. Open April 27- May 4; Tyson McGuffin, the No.1 ranked pickleball player in the world headlines team Selkirk. Selkirk Sport, the leading Pickleball paddle and accessories brand is taking professional pickleball to new heights, as the Company announced $300,000 will […]

Today, UNTUCKit, one of the fastest growing retail brands in North America, is releasing their first-ever advertisement starring New Orleans Saints’ quarterback Drew Brees. In the ad, Brees, an investor and brand ambassador for UNTUCKit calls out the blown call from the end of this past season’s NFC Championship Game. Passing by someone wearing an UNTUCKit shirt, Brees […]

Mt. Airy, North Carolina — Farm to Feet, makers of 100 percent American socks, today released a limited-edition sock in support of The Conservation Alliance’s We Keep it Wild campaign.  The sock that celebrates the organization’s 30th Anniversary is available online through the month of April at farmtofeet.com. “The work The Conservation Alliance does is so […]

Latest graduated compression sock available through Fleet Feet and the CEP online store   CEP Compression, a world leader in performance compression socks and sportswear, today announced the launch of its new commuter sock with targeted, graduated compression designed to support wearers while they’re on the go or at work. The new sock retails exclusively […]

Olympic Valley, CA. (MARCH 29, 2019) – Few things are more rewarding than conquering a climb and earning your turns all the way down. At Red Bull Raid on April 13, competitors will be challenged to do just that while being judged on speed and skill in Squaw Valley’s Silverado area. The competition is composed […]

The brainchild of two entrepreneurial and driven women, The Nook Online is a new ‘base camp’ and community platform for women in business, with the added bonus of a spectacular outdoors location and accessible network. Having launched in January, 2019, The Nook Online is an online platform that physically manifests at several immersive events during […]

Collection includes Four New Capsules of Outdoor-Inspired Pieces, Highlighted By Kazuki Capsule Today, The North Face dropped the launch of its spring/summer 2019 Black Series collection. Previously only available to consumers in Asia and select regions across the globe, Black Series balances utility with premium styling to deliver high-quality, outdoor-inspired pieces for the city explorer. […]