Media Contact: Alicia O’Connell Momentum Media PR Alicia@MomentumMediaPR.com 302.690.0160 New Element collection features athlete-driven design, timeless style Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, takes aim at the growing number of multi-sport, cross-training athletes with their new Athletic line. Influenced and inspired by the popularity of obstacle […]
Archives: Press Releases
Trek And Voxwomen Partner To Provide Free Broadcast Of Giro Rosa
Trek and Voxwomen have partnered to bring the 2019 Giro Rosa to cycling fans around the world, providing a free hour-long broadcast of each of the race’s ten stages. The episodes will air online shortly after the conclusion of the day’s Tour de France stage and will include English commentary, stage previews with Trek-Segafredo directors […]
The Arbor Collective Introduces Footwear
Expanding on the brand’s tradition of building mindfully crafted products for the pursuit of life’s great lines, Arbor Footwear’s introductory styles include suede/canvas lace-up and slip-on skate shoes.
Adaptive Sports Center Announces Grand Opening Of Kelsey Wright Building
New state-of-the-art facility will double capacity for participants.
Black Diamond Partners With Cirque Series, The Premier Mountain Running Series In The USA
Black Diamond Equipment®, a global innovator in climbing, skiing, and mountain sports equipment, kicks off the first race of the 2019 Cirque Series as a title sponsor this weekend in Brighton, Utah. “Whether climbing, skiing or mountain running, Black Diamond aims to be synonymous with all challenging pursuits in the mountains,” says Jan-Willem Driessen, vice-president […]
Gear.com Announces Give-A-Buck Scholarship Program, Accepting Applications
Scholarship to provide a minimum of $6,000 worth of gear to twelve deserving young adventurers annually. Gear.com, a mission-driven e-commerce platform specializing in curated collections of high-quality gear, announced today its Give-A-Buck Scholarship Program. Gear.com will begin accepting applications for its first round of scholarship recipients on July 1 and select three scholarship recipients by […]
SPY Increases Emphasis On Canadian Optical Market And Takes Distribution In-House
Canadian Sales and Marketing Manager, Myrosha Daley, will now oversee expanded Canadian focusing on eye care professionals.
Pelican Dayventure Backpack Cooler Wins Two Best New Product Awards At Outdoor Retailer Show
Pelican Products, Inc., the industry leader of high-performance protective cases and coolers, is proud to have received not one, but two Best New Product Awards at Outdoor Retailer Summer Market 2019. Winning awards from both BestProducts.com and Business Insider, the new Pelican Dayventure Backpack was celebrated for its thoughtful design that makes both utility and […]
Diamond Brand Gear, an American manufacturer of outdoor gear, recently partnered with Pisgah Hospitality Partners, an Asheville-based recreation area and glamping site, to bring luxury to the wilderness. Located at Lake Powhatan Recreation Area, the Pisgah Glamping site is the first of its kind on U.S. Forest Service land. A legacy outdoor brand, Diamond Brand […]
Lighting Innovator’s Newest Creation Counters Common Dissatisfaction With New Products
Survey reveals as much as $23 billion spent annually on Outdoor Gear purchases they later regret. Campers planning their summer excursions should be aware of a new survey showing that 25-percent of self-described outdoor enthusiasts admit to regretting at least half of the outdoor gear purchases they’ve made within the last 12 months. The Outdoor […]
Work, Play And Live Better With The BOGS° Spring 2020 Collection
Brand introduces wider use of environmentally-friendly insoles across the assortment. BOGS° Footwear, the brand known for innovative technology and original prints, builds on the success of its Sweetpea and Sauvie styles with the launch of its new Spring 2020 collection. Debuting at Summer Market Outdoor Retailer in Denver, BOGS° is once again marrying functionality and […]
A First In The Industry, Gregory’s new FreeFloat Hybrid Suspension System Offers A Dynamic Carry For Next Level Comfort On The Trail
Debuting spring 2020, the FreeFloat Hybrid suspension system combines a body-hugging fit and dynamic carry for energy-saving comfort on the trail. ••• Since 1977; the engineers, designers, backpackers and dog lovers at Gregory Mountain Products have been focused on one thing: building backpacks that you can trust. Backpacks that you can trust to carry-well, last […]
ElevenPine Introduces World’s First Dual-Fit Multi-Sport Shorts
Making Exercising More Comfortable … For Everyone ElevenPine is an emerging Boulder, CO-based athletic apparel company that is revolutionizing the cycling and fitness industries while ridding cafes and breweries of spandex-clad crotches. For 2019, ElevenPine introduces their newest and most versatile multisport shorts to date: ElevenPine Session Shorts for men and Circuit Shorts for women. […]
Origin Expands Its North American Presence, Opens U.S. Office
Subsidiary to better support U.S.-based clients.
Calling WNC Outdoor Brands, Introducing Waypoint Accelerator
Mountain BizWorks, OGB launches new entrepreneurial accelerator for the next generation of great outdoor brands.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal