Reaching New Heights In Chicago

The North Face announces its third public climbing boulder at Palmisano Park in Chicago’s Southwest side as a part of its Walls Are Meant for Climbing initiative. Last week, in partnership with The Trust For Public Land, TNF began to build a free, public climbing boulder in Palmisano Park on Chicago’s Southwest Side. The boulder […]

Yelich Designs California Inspired Louisville Slugger

We all know the hot start Christian Yelich is off to at the plate. What you didn’t know is that Christian is also off to a hot start as a bat designer. In collaboration with Louisville Slugger, Christian has worked to create a special version of his Pro Prime S318 model bat. The bat is heavily influenced […]

Decathlon Set To Open Doors To First Full-Scale U.S. Store

Decathlon, a globally-recognized sporting goods retail brand, announced Tuesday that its first U.S.-based major brick and mortar store will hold its Grand Opening at its new Bay Area location on April 12. Located at 3938 Horton Street in the East Bay Bridge shopping center in Emeryville, Calif., the 47,000 square-foot store is scheduled to officially […]

World-Renowned Pro Skater Lizzie Armanto Launches New Vans Skate Footwear and Apparel Collection

The latest collection from Vans’ global skate team rider Lizzie Armanto has finally sprung. With the super bloom season exploding with eye-catching and colorful flowers, it’s only natural for Lizzie’s new collection to blossom in a beautiful lavender pack featuring the Vans Slip-On Pro, Sk8-Hi Pro and matching apparel to complement. Lizzie’s vibrant aesthetic and […]

Brooks Running Company Names Huge as New Advertising Agency of Record

Brooks Running Company, today announced that it has selected Huge as its creative agency of record (AOR), after a competitive review. Effective immediately, Huge will act as Integrated AOR responsible for marketing, creative, brand strategy, positioning and digital marketing, as well as global activations. “We’re thrilled to partner with Huge because they are a creative powerhouse […]

Icebug Becomes First Climate Positive Outdoor Footwear Brand

Icebug challenges the industry to join them in acting now against climate change. “The climate crisis can’t wait for us to become perfect. We need to act now” – Icebug CEO David Ekelund. Icebug, the Swedish outdoor footwear company, has been manufacturing footwear to tackle slippery conditions since 2001. From their start as a company, […]

Top Shooting Guard Class of 2024 Jaylen Claggett

Jaylen Claggett will be at the Under Armour circuit this weekend playing for the New Jersey Bulldogs 2024 in Washington DC. His middle school won state tournament and went undefeated all year. Averaging 19 points a game and was named MVP in the final chip game scoring 23 points and hitting four three-pointers. Now AAU […]

Balega Unveils New Kids Socks and Fresh Colorways For Spring 2019

Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019. The updated styles will be available in stores in April 2019. “Balega is committed to creating socks […]

Kuru Footwear Spawns “Performance Foot Health” Category With The Launch Of Atom

Blends Patented “Heel-Hugging” Tech and Sport Casual Style For Everyday Wear Building on its success solving daily footwear challenges, Kuru Footwear, an established online footwear brand that fuels movement, is forging a new footwear category—performance foot health–with the debut of the Atom. Available April 15 on, the Atom combines Kuru’s patented, triple-layer, “heel-hugging” technology […]

The Original Muck Boot Company Partners With Nebraska Cattlemen To Support Disaster Relief

Proceeds of Limited-Edition T-shirt Sales to Benefit Nebraska Cattlemen Disaster Relief Fund to Assist Cattle Producers Impacted by Recent Weather Events Record flooding in the Midwest has caused significant damage. It is still unknown the impacts of the loss of livestock and crops, which could result in financial losses in the billions. To provide support […]

Mystery Ranch Brings On New Talent For The Fire Pack Program

Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is excited to announce the hire of the new Fire Program Manager, “Luke, Luke, the Fire Duke”. – Luke Mayfield. In this position, he will lead Mystery Ranch’s on-going efforts […]

Desolation Wilderness-Inspired Hat Collection Takes You Way Out There

Made in USA Small Batch Designs from Deso Known for its dedication to sourcing local materials, small batch designs, and style-driven functionality, Deso’s new line of caps breathes life into a new season of Spring adventure. Thoughtfully designed with the modern explorer in mind, Deso releases four new USA-made cap styles: Big Sur, Tamarack, Jono […]

Bridgedale Develops “Merino Mag +” Sock Collection – World’s First Magnetically Pairing Sock

Bridgedale Develops “Merino Mag +” Sock Collection – World’s First Magnetically Pairing Sock April 1, 2019 – Bridgedale, a global market leader in the manufacture of performance socks, has developed a solution to the age-old problem of losing socks in the wash. Using their patented “Polarity Fusion” technology they have perfected a process of twisting opposite and equal unique […]

Toray Develops New PPS Resin with World’s Highest Flexibility Level Toray Industries, Inc.

Toray Industries, Inc. (head office: Chuo-ku, Tokyo; President: Akihiro Nikkaku; hereinafter referred to as “Toray”) announced today that it succeeded in developing a new polyphenylene sulfide (hereinafter referred to as “PPS”) resin with the world’s highest flexibility level while maintaining its superior heat resistance and chemical resistance. The company plans to start proposing applications of […]