Charleston, SC, September 3, 2019 — FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 fall collection featuring new hiking, skiing, sporting, and casual sock styles. These new Merino wool styles add fun, new colors and patterns to the existing lines.
FITS’ fall 2019 ski styles include the new Light Ski Brewski, which features glass beer mugs and is available in navy and light grey. This hybrid ski sock offers cushioning in the toe box, shin and heel, and supports the foot where it needs it most. Super-fine Merino wool keeps feet cool and dry while the Heel Lock® provides heel security, limiting the chances of a blister when combined with a properly fit boot.
The Light and Medium Hiker styles will have new striped patterns added to their collections, while two new colorways will be available in the Women’s Casual Crew Aztec and Casual Gradient Striped Crew styles.
“We’re excited about the new colors and patterns this fall collection offers,” says Matt Alexander, FITS® Managing Partner. “These new styles give our customers the opportunity to have fun expressing their style while getting outside to enjoy the outdoors.”
With a variety of weights, heights and designs, all of FITS’ socks feature the brand’s “Full Contact Fit” system which includes a Dynamic Toe Cup that conforms to the shape of your foot and prevents chaffing caused by extra fabric, a Deep Heel Pocket that locks the sock into place on your heel and a full-contact cuff which holds the sock in place on your calf.
Customers can find the 2019 fall collection online at fitssock.com beginning September 3rd and in specialty retail stores across the country.
All FITS® socks are made in the USA. For more information about FITS®, visit fitssock.com and follow @fitssocks on Instagram and @fitssockco on Facebook.
About FITS®: FITS® is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting socks in the marketplace. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. FITS® is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. Contact FITS® at (888)421-3487 or at fitssock.com.