Hillsboro, OR, October 21, 2019—It’s been 30 years since Ray DeMarini created an upstart bat company with a vision of turning the baseball and softball industry on its ear. His focus was on innovation; something established bat makers had ignored. Add in Ray’s Insane Dedication to Performance, a phrase he coined to show the new company’s emphasis on helping players perform at their very best, and DeMarini had the formula for success.
In honor of Ray’s radical vision and to mark this year’s anniversary, the company is unveiling the Ultimate Onslaught™ Series, inspired by some of DeMarini’s most popular bats over the past three decades.
The three bats in the series include graphics dug up from the archives of the factory vault, splashing colors and throwback fonts on signature BBCOR, fastpitch, and slowpitch barrels.
In baseball, the Ultimate Onslaught is featured on a 2020 DeMarini BBCOR CF® (-3) bat. The series also offers a new look for the 2020 DeMarini Fastpitch CF (-10) bat, and in slowpitch, the series celebrates the latest technology: the 2020 Nautalai™.
“It’s exciting for us to look back on the past 30 years and see where it all started and where we are today,” said Jim Hackett, General Manager of Wilson Baseball/Softball, which owns DeMarini. “From day one, the goal has always been to produce bats that help players perform at their best. Just as Ray envisioned, DeMarini bats have transformed baseball and softball and brought our brand recognition as the most innovative bat maker in the industry.”
The Ultimate Onslaught Series Product Details:
- 2020 CF Ultimate Onslaught (-3) BBCOR Bat: This old-school stick highlights the best of DeMarini – from the splashing colors and fonts on a signature Paraflex Plus barrel to the incredible feel of the 3Fusion™ and ReAction technologies.
- 2020 DeMarini CF Ultimate Onslaught (-10) Fastpitch Bat: Featuring a light-swinging and powerful Paraflex Plus Composite and 3Fusion connection for a great feel on contact, this limited-edition stick makes as much noise at the plate as it does with its eye-popping design.
- 2020 DeMarini Ultimate Onslaught 30th Anniversary Slowpitch Bat: This bat is built on a Nautalai platform featuring a Continuous Fiber Barrel and a stiff ZnX Alloy handle. The only thing hotter than this bat’s look is its performance.
About DeMarini: Hillsboro, OR-based DeMarini was founded in 1989 by Ray DeMarini and is part of the Wilson Sporting Goods family of brands. Wilson is the largest baseball and softball equipment provider in the world today. The company manufactures high-performance gloves, bats, uniforms, apparel, protective gear, accessories, and player-development equipment through its Wilson®, DeMarini, Louisville Slugger®, EvoShield, and ATEC brands. The Company uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best. Wilson is a subsidiary of Amer Sports Corporation.