Boulder, CO, October 2019 – Dynafit, a global leader in innovation in competitive ski mountaineering, is thrilled to celebrate the continued success of its wildly popular Hoji ski boot line with three high-profile awards from some of the leading outlets in the outdoor industry. The Hoji Free recently received the coveted Editor’s Choice award from […]
Archives: Press Releases
Electric Announces Launch Of New John John Florence JJF12 Performance Sunglass Style
The JJF12 is purpose built to weather the elements, provide superior protection, and elevate style.
New Iconic Coffee Table Book, The Man Behind The Maps: Legendary Ski Artist James Niehues Now Available
With over 200 art-quality prints of storied ski resorts and mountains worldwide.
Big City Mountaineers Announces 2020 Summit For Someone Season
The lineup includes Mt. Whitney, Mt. Rainier, the Grand Teton and several other peaks and experiences.
Boa Redefines Future Of Fit – Unveils Performance Fit Lab, University Of Denver Study
Announces first study showing measured performance improvements in footwear with Boa-powered precision fit solutions.
Velofix Continues Momentum With Investment In Strategic Hires And New U.S. Headquarters
North America’s first and largest mobile bike shop solution establishes U.S. operations in Austin, TX, adds an experienced team to support franchise partners across North America.
World’s Best Water Athletes Dive Into San Francisco Bay For Red Bull Heavy Water
Athletes contribute to ocean-positive event, Green-Lit to Run Friday, October 18.
Brady Robinson Joins The Conservation Alliance As Executive Director
Robinson will lead the organization’s effort to protect North America’s wild places.
Hydro Flask Welcomes New Creative Director
Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is excited to announce the addition of Dena Blevins as Creative Director. Blevins comes to Hydro Flask following a decade-long career at Starbucks Coffee Company, where she most recently served as […]
FITS And Free Fly Team Up To Launch Fall Adventure Sock
Outdoor brands collaborate to create ultimate sock designed for adventure and everyday wear.
Rossignol Introduces New Women’s Initiative ‘We Rise’
The new global initiative aims to celebrate, inspire, and encourage women everywhere to get outside and enjoy Another Best Day.
Vermont’s Outdoor Recreation Businesses And Organizations Host Statewide Summit And First Outdoor Expo
The Vermont Outdoor Business Alliance (VOBA) hosts a two-day event this week, starting with the Vermont Outdoor Recreation Economy Summit with sessions on branding, workforce, financing, conservation, stewardship, and infrastructure. Day two features mountain biking and an outdoor expo of demos and products from Vermont’s outdoor recreation brands.
Brothers & Company Adds TUF-Line to Fishing Portfolio
Tulsa, OK, October 14th, 2019 – Brothers & Company was recently named creative Agency of Record by TUF-Line, tuf-line.com, the recreational fishing line business owned by Mustad and manufactured by Western Filament, the Grand Junction, Colorado-based provider of synthetic fiber materials, such as polyester, nylon and Kevlar®. With the addition of TUF, Brothers expands its […]
Pete Gerber, Founder Of Gerber Legendary Blades, Dies at Age 90
Portland, OR, October 10, 2019—Pete Gerber, the founder of Gerber Legendary Blades, died peacefully in his home on Sept. 29. Gerber was 90 years old. In 1939, Pete and his father Joseph Gerber, who owned an advertising firm in Portland, sent a small batch of handmade cutlery sets to their clients for the holidays. These knives […]
Sweet Protection Ascender Helmet Snags Editor’s Choice Awards
Honors pour in from Backcountry, Backpacker
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