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Archives: Press Releases
30 Years Of Insane Dedication To Performance
DeMarini marks anniversary with new bats inspired by three decades of player favorites.
4ocean Expands Product Offerings; Doubles Down On ‘One Pound Promise’
Brand reveals new sustainably sourced organic apparel.
PrimaLoft, Inc. Announces Partnership With Parley For The Oceans
Advanced material technology experts will turn marine plastic waste into high-performance insulation materials.
Appalachian Gear Company Partners With Backpacker For A Feel-Good Adventure
Nar Phu Philanthropy Trek combines volunteer work and world-class trekking.
What’s UP Public Relations Announces New Hire With Sarah Laughlin—And Adds LA Extension
What’s UP Public Relations, located in Denver, CO, and founded in Bozeman, MT, in 1997, specializing in international and national brands entering the U.S. markets in Snow, Outdoor, and Fitness, is pleased to announce that Sarah Laughlin has joined the What’s UP PR team. Sarah will join as a new business specialist and account executive […]
Alp N Rock Celebrates 10 Years With Strong Growth
New hires and strategic investments fuel double-digit growth for the third consecutive year.
Six Moon Designs Supports Pacific Northwest Trail Association with Gear Donation
Six Moon Designs recently made a donation of tents and backpacks to the Pacific Northwest Trail Association (PNTA), specifically to support their Performance Trail Crew program, helping the youth and young adults who served the program this season to be better equipped to reach remote worksites with less fatigue, and to weather long ten-day hitches camped out on the trail in greater comfort.
The Conservation Alliance Hosts Successful Backyard Collective Event In Bend, Oregon
Bend, OR, October 17, 2019 – The Conservation Alliance held its ninth and final Backyard Collective event of 2019 in Bend, Oregon on Thursday, October 10. The stewardship project drew 100 volunteers from nine member companies, four conservation partners, and two local non-profits. The volunteers worked in collaboration with the Deschutes Trails Coalition to help […]
Nordica Debuts Season One Of ‘It’s Family Time’
Nordica launches first season of “It’s Family Time”, a series of five short videos featuring skiing, families, and how the sport brings people together, becoming lifelong participants in the sport.
Tentsile Raises The Bar With New Generation 3 Tree Tents
Tentsile’s new line provides a total refresh to its entire product range and debuts three key pieces for 2020.
OROS Pushes Boundaries Of Insulation Technology, Secures Government Contract To Advance Development
Portland, OR, October 17, 2019 – OROS, the brand behind SOLARCORE – a ground-breaking insulation that incorporates aerogel, the least conductive material known to humankind – has recently been awarded a multi-million-dollar subcontract under a Other Transaction Authority prototype agreement (pOTA) from the US Army Combat Capabilities Development Command Soldier Center (CCDC-SC) division of the US […]
Feetures Announces New National Sales Manager of Footwear Specialty
Steve Hallinan to develop and maintain relationships with specialty footwear stores in new role.
Oboz Sponsors Banff Mountain Film And Book Festival And World Tour
Oboz to partner with MEC for morning hikes during festival.
Stio Announces Partnership With Gore-Tex For Fall-Winter 2020 Collection
Jackson, WY, October 16, 2019–Mountain lifestyle brand Stio announces that they will partner with W.L. Gore & Associates to use GORE-TEX garment technologies for select new and inline styles beginning in fall 2020. GORE-TEX garment technologies GORE-TEX Pro Shell, GORE-TEX Performance Shell, and GORE-TEX InfiniumTM Windstopper will be featured in Stio’s hardshell, softshell, and insulated categories. […]
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