Pleasant Valley, MO, December 2, 2019 – Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and help more people learn about enjoying #happybits on every mile of their ride.

The new ambassador team represents a shift for the consumer-centric brand that has a long history in event sampling and is now adding a new element to highlight its raving fans. The ambassador team will be made up of an eclectic group of passionate individuals committed to sharing their love of cycling and Chamois Butt’r. Ambassadors will receive shipments of Chamois Butt’r products and other goodies throughout the year. Team members will also gain membership to an engaged community, have access to exclusive giveaways, get a first look at new Chamois Butt’r products, and share their stoke with the world via Chamois Butt’r social media platforms.

“We are on a mission to make every ride more enjoyable, no matter the rider’s skill level or experience. We are excited to partner with a diverse set of motivated cyclists to positively and authentically represent Chamois Butt’r. This strategy helps us highlight the people that inspire us to come to work every day and make products that help get the most out of life on two wheels,” said Steve Mathews, Chamois Butt’r Founder and President. 

The application period for ambassadors is open now through December 13, 2019. Ambassadors will be selected and notified in January 2020.

For more information about the Ambassador Team, please visit