NPD Sports analyst Dirk Sorenson explains Peloton’s appeal, and the opportunities such media-based sports platforms present to sporting goods manufacturers and retailers.
Archives: Press Releases
onX Offroad App Becomes The Official Mint 400 GPS Mapping Partner
Missoula, MT, March 2, 2020 – onX Offroad, in partnership with The Mint 400, announced today that the onX Offroad App is the official GPS map of The Mint 400. Attendees of The Mint 400 will be able to use the onX Offroad App to navigate events on Fremont Street in Las Vegas as well as […]
Fireside Outdoor Launches The Trailblazer, World’s Lightest, Most Portable Full-Size Firepit
Surprize, AZ, March 2, 2020 – Fireside Outdoor, the family-owned brand dedicated to making outdoor fires safer and more accessible, is pleased to introduce the Trailblazer, the lightest full-size firepit ever made. At just 3 pounds and 14 inches long, the Trailblazer is packable and portable, with the strength to hold up to 35 pounds […]
1Climb + El Cap Bring Climbing To Kids At Boys & Girls Clubs Of Metro Denver
St. Louis, MO, February 25, 2020 – The 1Climb Foundation, a non-profit organization founded by professional rock climber Kevin Jorgeson, is partnering with one of the largest operators of indoor climbing facilities in the U.S., El Cap, to bring climbing to kids across the country. Marking the beginning of the new partnership, El Cap and 1Climb […]
French Sporting Goods Brand Builds USA Presence
With focus on community, omnichannel experience, Decathlon’s sales up 9 percent in 2019
Case Study
How Nikwax Created a Sustainable Trade Show Booth to Lessen its Climate Impact While Simultaneously Saving Money and Labor
Red Bull Homerun Combines Après Party With Costumed Downhill
Iconic season-ending celebrations at Crystal Mountain, WA and Aspen, CO return April 11, 2020
Greyp E-Bikes Hires Simbol Communications PR Agency Of Record; Renowned European e-Mtb Brand To Launch U.S. Operations In April
Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the U.S. on April 1. Fresh off garnering top e-Mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, CA, and they’ve brought in the long-time bike-industry insiders at Simbol Communications as their PR agency of record.
BodyBio Study Reveals Two Key Consumer Groups In Supplement Industry
New Hope Study indicates that “Treaters” are dominating supplement purchasing patterns
Tracksmith Supports 138 Amateur Runners For The U.S. Olympic Marathon Trials
Atlanta, GA, February 26, 2020 – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston, has supported 138 qualified amateur runners in their journey to the Trials as part of their OTQ […]
Hillsound Equipment Launches Award-Winning BTR Stool
New Ultra-lightweight Seat the Perfect Accessory for Fulfilling Seating Needs Small and Large
Bigger, Faster, More – TerraTrike Teams Up With Bosch To Offer E-Trike Boost Kit For Nation’s Leading Trike Models
Power-hungry trikers can flatten the hills with a Bosch-boosted TerraTrike
Rumpl And Designer Aaron Draplin Launch Limited-Edition Blanket Collection
Rumpl and Draplin will host Portland launch event for early access to the Rumpl x DDC collaboration
STITCH Golf Introduces Camo And Contender Knit Head Covers
STITCH Golf is pleased to announce the launch of Camo Knit and Contender Knit headcovers-the newest addition of award winning and industry leading knit headcovers.
ECCO Wins Outdoor Retailer Innovation Award For DriTan Leather Technology
Sustainable innovation in tanning process saves up to 25 million liters per year.
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