Portland, OR, March 09, 2020 – Gerber, an industry-leading manufacturer of knives and multi-tools, today launched a new customization program featuring several of the brand’s best-selling knives. Made in Portland, Ore., the Fastball, StrongArm, Sharkbelly and US-1 will be among the first knives customers can design using a robust library of lasermarks, handle materials, patterns and blade shapes.

“At Gerber, we know better than anyone that pocket knives are personal. We carry them everyday, and both craftsmanship and utility are paramount. Gerber Custom empowers users to take part in the creation process, pairing the precise engineering and reliable quality of our bestselling knives with a unique aesthetic,” said Todd Bischoff, creative director at Gerber.

Knife makers curate their experience by choosing between customization and personalization. Customization offers an infinite combination of handle materials, colors, patterns and blade shapes with hundreds of illustrations, like landscapes, military insignias, flora and fauna, and more. Personalization offers visitors lasermarked illustration and personal text in a variety of fonts.

While the options for customization are endless, the price reflects Gerber’s commitment to providing premium, highly functional tools at an honest value. All of Gerber’s customized and personalized knives are made, assembled, and lasermarked at their headquarters in Portland.

“A person’s daily carry knife is nearly part of their identity – it says something about them,” said Karrson Koivisto, product manager for knives and cutting tools at Gerber. “A knife’s design and functionality are foundational, but layering on the capacity to select how every single component looks takes great products to the next level. That’s what Gerber Custom is about—helping consumers step up their daily carry in a way that authentically suits them.”

Gerber Custom, newly opened in March, can be found at gerbergear.com/custom. To date, the Fastball is available for customization and the StrongArm, Sharkbelly, and US-1 are available to personalize, with more products scheduled for later this year.