The social media campaign encourages people to get back outdoors in their own communities safely and responsibly
Archives: Press Releases
Hyosung Converts Creora Spandex Production To Aid Global Face Mask Production
Supporting its customers with the manufacture of fabrics and protective garments in the fight against COVID-19
Dirty Kanza Announces Dirty Kanza: Ad Astra Edition, AVirtual Gathering From May 27-31
Emporia, KS, May 28, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today through Sunday, May 31. The Life Time team will bring cycling enthusiasts a virtual weekend “through the stars” highlighted […]
Toray’s Nylon Primeflex Now Available Worldwide
Long-Awaited increase In yarn capacity increases international supply
Open Sky Welcomes Dr. Coady Schueler To Clinical Team
Dr. Schueler will primarily work with the adolescent girl’s group at Open Sky
BOA Strengthens Athlete Pioneer Program, Extends Contracts, Expands Roster For Snowboard, Trail Run, Cycling
BOA welcomes snowboarder Sage Kotsenburg, trail runner Grayson Murphy, and mountain biker Payson McElveen to the Pioneer team.
Prana Achieves Highest Rank In The Textile Exchange Material Change Insights Report
Carlsbad, CA – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, is proud to announce it has achieved Level 4, the highest rank as a Leading Performance brand, with mentions in every category in Textile Exchange’s Material Change Index published this week. The index tracked prAna’s reported fiber use […]
Primus Partners With The Shed Rental Service To Enter The Sharing Economy
The consumer goods rental service allows users to rent Primus cooking equipment in five curated kits for various outdoor cooking experiences.
Salomon Partners With Continental Divide Trail Coalition To Support Trail Community
The four-season mountain brand will donate a portion of Odyssey hiking shoe sales directly to the Colorado-based nonprofit
Backbone Media Chosen By Bank Of The West To Support Sustainability Initiatives
San Francisco, CA, May 27, 2020 – Backbone Media, the country’s leading active lifestyle media agency, is working with Bank of the West to increase awareness that Bank of the West has the strongest environmental stance of any major US bank. Drawing on the bank’s long-standing values of sustainability, diversity, and global impact, Backbone will […]
XtraTuf Introduces New Styles In Its Classic Legacy Collection For Spring 2021
New Legacy Chelsea and Clog feature the much-loved XtraTuf performance in lower profiles
Salomon Hosts WMN Virtual Half Marathon
Run 13.1-miles with the #SalomonWMN community and win exclusive prizes and discounts
Sweet Protection Celebrates 20 Years Of Locking Horns With Impossibilities
From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway.
Run The Perfect Mile In Support Of Frontline Workers
100% of proceeds from virtual run donated to COVID-19 Solidarity Response Fund
Outdoor Research Launches Face Mask Program With Proprietary Filter System For Retailers, Consumers
Along with availability starting in June for consumers, retailers and in a bulk program, OR is donating 8,000 masks to retailers and staff.
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