Rimsting, Germany, June 8, 2020 – Known for its innovative outdoor apparel and use of high performance fabrics and technologies, Maloja launches a new line of protective oronasal face masks designed for everyday use. Maloja was one of the first brands to adapt their facility in the EU and pivot to the production of face masks utilizing Polygiene’s Viraloff technology.

Maloja paid close attention to the intended use and designed the product with breathability, moisture transport, wear comfort and antibacterial finishes in mind. The 3-layer reusable mouth-nose covering is made of breathable polyester fabric equipped with a fleece insert that acts as a droplet filter. In addition the mask is finished with Polygiene’s ViralOff treatment that not only reduces bacteria but also harmful viruses. The mask offers a functional fit with a nose clip and elastic bands for a comfortable position around the head and neck. The mask completely seals the face and is suitable to wear with glasses and hearing aids. Maloja’s unisex adult mask is available in solid and printed styles. A child-sized mask is also available.

Added Peter Rauber, managing director, “Face masks will probably continue to accompany us in our everyday life for a long time. From our point of view, it is therefore all the more important to have masks that people like to wear – because they are highly functional, comfortable to wear and look good”.

 

About Maloja: Maloja, pronounced “mah-low-yah”, is a high-performance apparel brand specializing in products for mountain sports enthusiasts. Named for the sleepy village and steep slopes of the Bavarian Alps, Maloja was founded with a mission of celebrating the outdoor experience and providing stylish yet functional gear well suited for mountain environments. The brand is currently available in 175 retail stores across North America, over 800 stores globally and online in North America at malojaclothing.com.

PR Contact:
Kristin Hathaway, HFS Communications, 802.249.9171, kris@hfscommunications.com