TORONTO (June 1, 2020) – Arctic Zone by California Innovations, the world’s leading provider of soft sided insulated coolers and lunch packs, is debuting two coolers under its high-performance Titan brand. The Titan Deep Freeze 12-Can Rolltop Tote and the Titan Deep Freeze 24-Can Bucket Tote showcase Microban® antimicrobial protection to inhibit the growth of bacteria, proprietary technology, value and convenience. The tote coolers integrate a radiant heat barrier and triple layer ColdBlock™ base ensuring ice retention for up to two days. In addition, features include a Rhino-Tech® exterior that is water and stain resistant and an Ultra Safe® leak proof interior lining for quick and easy cleaning.

“Our thermal retention combined with the use of Microban in these coolers establish a clear point of difference, which is especially important today with the increased concern about hygiene,” said Mel Mogil, president of California Innovations, Inc. “In addition, we’ve incorporated features as a result of our consumer research, specifically the lightweight, easy-to-carry designs and Rhino-Tech exterior for durability and easy cleaning.”

Titan Deep Freeze Insulated Rolltop Tote holds 12-cans and has a versatile rolltop design, enabling the user to roll and clip the top section for smaller quantities or use fully unfolded for extra capacity. The insulated front pocket is ideal for holding snacks and the handles slip over the shoulder for hands-free carrying.

Titan Deep Freeze Bucket Tote holds 24 cans, has a unique bucket shape and features an easy access lid for convenient content retrieval. The exterior includes an insulated front pocket with a detachable bottle opener. The versatile tote can be carried using carry handles or the shoulder straps.

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About Arctic Zone: Arctic Zone is the lead brand from California Innovations, which was founded more than 30 years ago and has since grown to become the world’s leading provider of soft sided coolers and insulated lunch packs. Arctic Zone products are designed to be high performance and feature rich. The Arctic Zone portfolio includes Titan, AZ Pro, Ultra by Arctic Zone, Food Pro and Interlockers Food Storage brands. Sister products by California Innovations include Columbia and Dabney Lee. Arctic Zone enjoys vast penetration in all retail channels with presence in big box retailers ranging from Costco, Target and Walmart to Kohl’s, Kroger, Walgreens, Carrefour, Big W and ASDA. California Innovations is headquartered in Toronto, with offices in Montréal, Chicago and Shenzhen, and distributes its products globally. For more information, contact