Boulder, CO, June 2, 2020 – Skratch Labs, an innovator in performance nutrition, announces the seasonal rerelease of a classic Sport Hydration Drink Mix flavor, Pineapple. This limited offering of a well-loved flavor adds to Skratch Labs’ category-leading line of hydration mixes for which the brand is best known. What started off as “Secret Drink Mix” sold to pro tour riders over 8 years ago is now Skratch Labs Sport Hydration Mix in six everyday flavors. Pineapple Sport Hydration Drink Mix is available in 440g bags starting June 1st, exclusively to the Specialty Run, Bike, and Outdoor channels through this summer.
Skratch Labs’ decision to bring back their retired Pineapple drink mix flavor resulted from an outpouring of customer feedback. “One of the reasons that I believe it resonated with folks was because it tasted like ‘real pineapple’ as it was made from ‘real pineapple.’ The drink mix even smells like pineapple,” says Dr. Allen Lim, founder of Skratch Labs. “Like all our Sports Hydration Mixes, Pineapple uses the same ratio of sugar and salt, specifically designed to replace what you lose when you sweat.”
Sports Hydration Mix was made to replace the water and electrolytes lost from sweat. The electrolyte profile is 750-800 mg of sodium per liter, a reflection of the average athletes’ sodium sweat concentration. This formulation hydrates much faster than water alone and won’t upset your stomach like sports drinks with food coloring and preservatives can.
About Skratch Labs: Based in Boulder, Colorado, Skratch Labs is a performance nutrition innovator that helps athletes and active people be better. Skratch Labs was founded by Dr. Allen Lim after he learned what nutrition was needed while coaching professional athletes for races such as the Tour de France. He was determined to create a sports drink that didn’t make his athletes sick by using less sugar, more sodium and real food ingredients. Because of his close relationship with these athletes, each product goes through extensive testing and critical feedback from some of the world’s best. Skratch Labs products are made to help “the doers” who always strive for reaching or exceeding their performance goals, no matter what stage they’re in.