Archives: Press Releases

ReadyWise launched two new emergency backpacks, the Complete Emergency Backpack and the Ultimate Emergency Backpack. The launch provides additional options to its line of emergency preparedness kits. “In 2020, we saw millions of Americans begin the journey to be prepared, but this is truly only the tip of the iceberg. According to FEMA, more than […]

SKLZ announced a new training platform for athletes and coaches to engage both mind and body during training. SKLZ Athletic Intelligence launched in partnership with the fully-integrated SwitchedOn training app, and offers products and programming to encompass what an athlete needs to train reaction time, hand-eye coordination, quick decision-making, and agility. SKLZ first two Athletic […]

Honey Stinger introduces its newest flavor to join its Classic Waffle family — the Short Stack — a maple flavor in a single serving size. “While many love a relaxed weekend morning brunch, our athletes prefer action-packed days, often heading out the door before the sun comes up,” said Mike Keown, CEO, Honey Stinger. “Our […]

Etnies introduced three new Jameson Vulc signature colors for its BMX Nathan, Jordan and Tommy shoes.     The Jameson Vulc is a vulcanized version of Etnies’ best-selling shoe, the Jameson 2. It retains footwear design simplicity while maintaining performance. Designed with Etnies’ STI Foam Lite 1 insole and a low toe box that keeps the […]

Chaco introduced the newest additions to its Chillos footwear collection, the Chillos Sport and the Chillos Flip. “Last year, the Chillos launch was our most successful new product introduction in the history of the brand, and it quickly became our top seller,” said Jamie Kirby, director of marketing, Chaco. “Relaxed comfort and convenience are clearly […]

Adidas launched its Sport eyewear collection focused on athletic performance materials with impact-resistant, lightweight TR90 injection molded frames and visual enhancement of surrounding light, colors and contrast with Kolor Up technology applied to scratch-resistant lenses. The contemporary frames work from urban to backcountry environments. The collection includes the following styles: •SP0001         […]

Candide Thovex, athlete and freeskier, has created a new brand called CANDIDE — a collection that focuses on technical outerwear, apparel and accessories with contemporary silhouettes the provide a full range of motion with signature Thovex color-blocking. “With CANDIDE, we focused on making premium technical products that bring it all back to the essentials, and […]

Rumpl announced the launch of a limited-edition blanket designed by Montana-based landscape artist, Rachel Pohl. For spring 2021, Pohl joins the Rumpl Artist Division (RAD), a collaborative program that showcases the work of artists who inspire creativity in communities worldwide. Pohl is one of four artists to join the RAD this spring and, so too, […]

Missoula, Mont. (Feb. 18, 2021) – VIM & VIGR, creator of stylish and comfortable compression socks for all walks of life, is excited to announce the launch of its newest everyday compression sock, Purple Reign, to celebrate International Women’s Day on March 8, 2021. A portion of the proceeds from the sock will benefit the […]

Dragon Eyewear Debuts XP Fishing Collection SAN CLEMENTE, Calif., (Feb. 18, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, introduces its first sunglass collection dedicated to fishing. The four new sun styles are designed with a variety of lens tints, specific to different fishing […]

The updated JRNY® digital platform and iOS app has added more personalized adaptive voice coached workouts, and trainer-led videos; as well as the ability to pair both with the Explore the World™ app. Includes trainer-led, off-product workouts for strength, yoga, and core. For the first time, the platform supports the Bowflex® C6 bike so members can use […]

Osprey announced the premiere of Denizens of the Steep: Finding Balance in the Backcountry, which it co-sponsored. The film presented by Orijin Media and co-sponsored by Fat Tire, the Teton Conservation District, Wyoming Game and Fish Department, and the Iowa and Wyoming Chapters of the Wildsheep Foundations, looks at the urgent conservation challenge facing the Teton […]

More than fifty Active Outdoor Industry veterans will speak virtually at the See.Change Session on March 24-25 including Yvon Chouinard, founder, Patagonia; Donna Carpenter, owner & chair of the board, Burton Snowboards; Kate Williams, CEO, 1% for the Planet; Danny Davis, team rider, Burton; Ben Anderson, co-CEO, B Lab U.S. and Canada. See.Change Sessions is […]

Saucony introduces the Guide 14, a streamlined update to the brand’s stability shoe. The Guide 14 provides comfort and support stability-seeking runners need but with less bulk, resulting in a lighter weight shoe. PWRRUN foam offers responsiveness with a soft underfoot feel for a light, springy ride. The FORMFIT upper and an enhanced heel fit […]

Saucony announces the launch of the Kinvara 12, the latest iteration of its running shoe franchise. Featuring the brand’s PWRRUN cushion technology, updated geometry and simplified upper, the Kinvara 12 is featherlight and fast. “With an almost cult-like following, the Kinvara remains our trusted go-fast running shoe,” said Shawn Hoy, senior vice president, global product […]