Archives: Press Releases

Yniq Eyewear (Spoxury TR Group AB) announced that Vail Valley will be its North American headquarters and Progression Brands Group (PBG) as its North American operating partner. The decision to locate to the Vail Valley comes at a time when being close to the retailer and consumer is most important to the brand. As its […]

GCI Outdoor announced that 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as its brand ambassador.  Moore is the host and Executive Producer of “Charlie Moore Outdoors”and “Charlie Moore No Offense” aired worldwide on syndication, Amazon Prime Video and its Roku TV channel. Moore is also the host of the Boston Bruins “Bruins […]

Etnies announced that Emil Johansson has joined Brandon Semenuk as part of the MTB team. Emil comes from Sweden and captured the attention of the free ride world at a young age. Emil is an FMB World Tour and Crankworx Champion with many FMB Diamond wins. His controlled style with technical tricks on the big […]

LOWA Boots today debuted its fall 2021 line, expanding its offerings of cold weather boots appealing to the new outdoor consumer. The collection fuses performance technology, fashion detailing and component features for warmth and comfort. The Calceta, Bosco and Ottawa lead the line with trending color updates and profiles, ideal for everyday wear. “We know […]

TaylorMade has signed a new multi-year contract extension with Dustin Johnson, currently ranked as the No. 1  golfer in the world. Johnson earned his first green jacket at the 2020 Masters last November and is third all-time in total number of weeks at World No.1, trailing only Tiger Woods and Greg Norman. “When we look […]

Osprey announced its sponsorship of record-breaking mountaineer Nimsdai Purja MBE as he attempts to climb K2. K2 has earned the reputation as the “Savage Mountain” with winter bringing a whole new level of danger and challenge. The K2 remains the only 8000m peak unclimbed during the winter season. “I’m thrilled and grateful to once again […]

Felt Bicycles announced that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race in global triathlon. He’s won multiple titles at the Ironman Asia-Pacific Championships and has scored a […]

New Balance Foundation (NBF)* announced the second round of COVID-19 relief grants totaling $375,000 to charities in Massachusetts and Maine, including West End House Boys and Girls Club, Lawrence Boys and Girls Club, Merrimack Valley YMCA, Dorchester Boys and Girls Club, SquashBusters, Good Shepherd Food Bank and Maine School District 54. Boston-based New Balance Athletics, […]

Today, LAMO Footwear, headquartered in Southern California, introduced its Cirrus Memory Foam Footbed System. The high-density memory foam layer keeps feet comfortable and cool.   “Beginning in 2018, we have been able to incorporate this proprietary technology into most of our new styles. The only exception being our brand new LAMOLite line which includes its […]

Bend, Ore., January 6, 2021 – The Conservation Alliance and 77 business members spanning the outdoor, craft beverage, financial, and renewable energy industries penned a letter to President-Elect Biden urging him to take immediate action to protect the Arctic National Wildlife Refuge from oil development.  “Protecting the Arctic Refuge has been a top priority for […]

Krimson Klover, the activewear company created by women, for women, announces Girl PWR, the future in Ski Glam. Krimson Klover looks back to leap forward, reminiscing about the carefree days of the early ’60s with bold floral prints and bright colors. The fall 2021 collection bridges nostalgia with modern fiber blends, fresh silhouettes and rich […]

January 4, 2021 (Lake Forest, CA) – As a skateboarder-owned brand that has remained true to its mission since 1986, etnies thanks skateboarding for an unforgettable 35-year ride!  In 2021, etnies salutes its past, enjoys the present and looks to continue pushing the limits in the future. etnies CEO, owner and a skateboarder, Pierre-Andre shares […]

SPY+ has always been a bit beyond control, and its new augmented reality filter gives retailers and brand loyalists an unrestricted way to showcase and experience its brand-new Marauder snow goggle. Moreover, SPY+ is the first eyewear brand to deploy Google’s innovative Swirl technology to engage consumers and drive significant traffic to retailers so that […]

Club Pilates announced a multi-year partnership with U.S. gold medal gymnast and wellness advocate Aly Raisman. Raisman will serve as a core ambassador for the brand to raise awareness around the benefits of Pilates. “My goal in working out now is to feel better both physically and mentally,” said Raisman. “I really enjoy Club Pilates […]

Salomon and Locally are evolving their long-term partnership to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers to purchase their winter hardgoods products in the easiest and quickest way possible. […]