ROLL Recovery announced the launch of the R8 Custom which will be assembled in Boulder, CO.

“We’re proud to be hand assembling every R8 Custom in our headquarters located in Boulder, CO,” said Founder Jeremy Nelson. “We’ve noticed a growing desire from our customers to customize the look and feel of their R8, and we hope to meet that demand with the R8 Custom. We’ve invested in a UV laser marking machine that will enable customers the ability to laser engrave a personal mantra, goal or nickname. We can’t wait to see what our customers come up with.”

The original R8 was launched in 2012 and won numerous awards including Men’s Journal Gear of the Year Award. The second generation of the R8 was launched in January 2018, was featured in numerous publications and has been used by professional athletes worldwide including LeBron James, Arnold Schwarzenegger and Sylvester Stallone.

For more product information, go here.