This year marks the 50th anniversary of the Igloo Playmate cooler.

Igloo is celebrating by bringing back the Little Playmate design and premiering a short documentary-style film called “The Birds & The Beers: A Playmate Origin Story,” depicting the Playmate’s journey from concept to becoming “America’s lunchbox” and the bestselling cooler design of all time. 

“All of us at Igloo are in full party mode as we celebrate a huge moment in our brand’s history: The Playmate — the world’s most famous cooler — turns 50!” said Brian Garofalow, chief marketing officer, Igloo. “We’re excited to share the story of the Playmate, from concept through tomorrow’s innovations, with our fans and collectors. Also, we couldn’t be happier to reintroduce the original Little Playmate with its push-button side design as a way for our consumers to join the party and own a piece of Igloo’s history. And these are just the first of several great surprises as we celebrate the Playmate throughout the year!”

In addition to reviving the original design, Igloo is offering a Little Playmate 50th Anniversary collection featuring nine new, special-edition coolers with bold color combinations to pay homage to the many colors of the Playmate that Igloo released over 50 years.

For more product information and to watch the film, go here