Archives: Press Releases

For over 40 years Nikwax has made sustainability and performance a priority — never using PFCs, carbon balancing in its operations, to the 2020 milestone of making all of its products from 100 percent recycled plastic. Nikwax announced it will partner with the National Ski Patrol as its official partner for washing and waterproofing products. […]

Based on the foundation laid in a decade-long partnership, POC released its Jeremy Jones and Protect Our Winters (POW) collaboration collection in support of positive action for environmental change by contributing 10 percent of all proceeds from the sale of the products to POW. More than a decade after founding POW, Jones a ten-time Big […]

SIA announced the launch of its climate initiative, ClimateUnited to provide the winter outdoor community with tools to address climate change.  SIA released the following press release today: “The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for the future of our industry. Under current emissions scenarios, […]

Capitalizing on its Pro Mini Hoop series, SKLZ released at retail its Pro Mini Soccer and Pro Mini Hockey. The equipment is designed for play in a dorm room, basement or den for fun or training during the pandemic.  The first SKLZ product specific to hockey, Pro Mini Hockey, is a miniature hockey game for […]

PORTLAND, Ore. (Oct. 22, 2020) – Gerber, an industry-leading manufacturer of knives and multi-tools, launches the Gerber Reserve® program featuring premium, American-made products exclusively available on gerbergear.com/reserve. Proudly made in Portland, this new line of small-batch knives sold directly to consumers will be produced and built with premium grade materials, setting them apart from other […]

TB12, Co-founded by Tom Brady and business partner Alex Guerrero, has signed with IMG for licensing and brand collaborations. A reflection of Brady and Guerrero’s holistic life approach and designed to help customers recover from injury, prevent injury and perform their best with a focus on nutrition, hydration, cognitive fitness, pliability, functional strength, and conditioning, […]

Tonal home gym and personal trainer announced Smart Flex, a method to get stronger using variable resistance with digital weights. Smart Flex weight training technology changes resistance down to the millisecond, increasing weight where the user is at their strongest in the movement and reducing the weight at the weakest point but keeps muscles engaged […]

This year, Blyss Running is celebrating five years in the run apparel business. Founded in October 2015 by Alyson Neel, Blyss Running has an underground following of women runners, from beginners to ultrarunners. Although Neel’s background is in fashion and merchandising, her passion for running began in her early 40s and she quickly progressed to […]

Tailwind athlete Courtney Dauwalter won the 2020 U.S. Big’s Backyard Ultra two years after a second-place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles), which was first set by Johan Steene of Sweden in 2018.  Team […]

Hydro Flask accepted the 2020 American Park Experience Award in recognition of its contribution to raising awareness and appreciation of our national parks, public lands and waters through its Parks For All program. It’s the first time that the award has been given to an organization. “It is truly an honor for Hydro Flask’s giving […]

PrimaLoft, Inc. announced that it has earned ISO 17025 certification. The certification process includes a comprehensive systems audit that covers every aspect of testing. Meeting ISO 17025 certification standards demonstrates that a lab operates competently and generates valid results. “The certification process to achieve ISO 17025 certification is demanding,” said Mike Joyce, president and CEO […]

Weston announced the addition of Dani Reyes-Acosta to its team program for 2020/21. Reyes-Acosta is a professional adventure athlete, strategy consultant, advocate, and artist who combines her deep love for all alpine adventures with an Earth-first, inclusivity-informed approach to storytelling, brand-building and education. “From their countless education-focused events to their scholarship programs to their emphasis […]

Wintersteiger, the official supplier to US Ski & Snowboard Team and exclusive tuning partner for the Center for Excellence, will again offer equipment support at Copper Mountain during the fall training block this year. Wintersteiger returns to Copper Mountain with Racing Technician Mike Beers and Swix Alpine Director Graham Lonetto to offer a full complement […]

Ignik introduces a new heated sleep system featuring its patent-pending Radiant Carbon Strand (RCS) active heating elements. Launching Fall 2020, the line will include six products that work with existing gear for cold-weather comfort. Ignik’s RCS technology, which features conductive stranded carbon fiber woven into fabric, provides sustainable active heat that works with any 5V […]

Etnies dropped its Winterized Collection featuring some of the brand’s more popular styles. Adapted for comfort and performance, the collection incorporates Michelin ice control outsole technology, 3M Thinsulate and water-resistant technology. The Collection includes three styles: Sultan SCW, Jefferson MTW and Crestone MTW in sizes 5-14.   Derived from the original Sultan shoe, the Sultan […]