Archives: Press Releases

100% collaborated with Mechanix Wear on a collection of work gloves, The Original and FastFit. The collaboration combines garage gloves with the 100% extended logo and signature colors. A special print on the palm of the gloves is taken from the original 100% tagline, “How Much Effort Do You Give?” “We created 100% to make […]

  Downlite Outdoor, a division of Downlite, announced the opening of its new processing facility in Mississauga, Canada. The company expanded its square footage to process and deliver down more quickly to its Canadian customers. The facility’s European equipment allows for maximization of cleanliness and performance in down production and sorting.  “We are incredibly excited […]

Torrance, California (June 9, 2021) — Yes Way Rosé, America’s top-selling, female-owned rosé brand, has joined forces with Igloo, the world’s leading cooler brand, to release a limited-edition Yes Way Rosé® Playmate® Pal cooler. Launching just in time for National Rosé Day (June 12th), the cooler will be available starting June 9, 2021, exclusively on […]

SAN DIEGO, Calif. – June 8, 2021 – HART™ Eyewear, the independent San Diego-based eyewear company, has officially launched their highly anticipated blue-light filtering glasses. With the debut collection, Founder Steve Hart set out to change the game when it comes to protective lenses for the modern era, all while prioritizing causes close to his […]

Allied Cycle Works has launched its ECHO allroad frameset. With the ability to change the geometry and adjust tire clearance, the ECHO can go from road racer to gravel crusher and vice versa. It’s one bike that delivers two distinguished rides via flip chips at the dropouts that allow the rider to change the geometry, […]

Aetrex Worldwide, Inc. (Aetrex), announced its Albert 3DFit foot scanner is available for all retailers. This scanner can calculate a customer’s 3D foot measurements in less than 10 seconds with an accuracy up to 1 millimeter. It features Aetrex’s FitGenius AI platform, which matches customers’ unique foot profiles with their ideal footwear styles and sizes […]

Isbjörn of Sweden has signed an agreement with Streamify to develop a pilot for live video shopping in Europe. Popular in Asia, the Chinese trend is growing in Europe, and “Swedish retail has started to get the hang of it,” said Streamify CEO Johan Klitkou. “Live video shopping became popular in China at the beginning […]

Chaco Footwear partnered with country music artist Thomas Rhett and released its Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Rhett’s passion for the outdoors. The Collection will include three product drops in Summer 2021. The Boulder design, now available, features green webbing with a colorful fly-fishing lure pattern—a nod to […]

Grassroots Outdoor Alliance, GOA, announced its Switchback data tool is available to its membership. Developed in partnership with PivotPoint Retail, the platform provides business performance and inventory insights using real-time anonymized data-sharing whereby store managers and buyers can see what inventory to stock, sell and markdown. “The single biggest factor in the successful growth of […]

Flagstaff, Ariz. (June 7, 2021) – Kahtoola, creator of award-winning MICROspikes®, EXOspikes™ and NANOspikes® brand traction and performance-driven gaiters, is excited to announce the launch of its latest gaiter, the RENAgaiter, hitting retailers in spring 2022. The ultra-tough new RENAgaiters are designed to defend your feet through the most demanding adventures and are ready for […]

Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division 1, Atroz 2, and Release 29 1 at select LOGE Camps across the country. Guests will have the opportunity to hop on a […]

KUIU, the leading manufacturer of ultralight performance hunting gear is proud to announce the release of their new hot weather Gila Series featuring odor-resistant treatment and UPF 50+ sun protection rating, it’s the ultimate in hot weather protection. The new collection includes the Gila Long Sleeve Crew, Hoodie, and Neck gaiter.  The new Gila collection […]

USWE released its Hajker daypacks featuring the brand’s proprietary NDM four-point harness system, smart organization, and multiple sizes and capacity options. The Hajker Pro is made from a hybrid of Robic and Extreema nylon for durability and has an additional two-zippered water-resistant side pocket and a removable rolltop dry bag. The Hajker Series comes standard […]

OGDEN, Utah (June 2, 2021) ­– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast, and become a best-selling […]

TriggerPoint launched its Grid Travel foam roller. It’s a smaller, compact version of TriggerPoint’s original Grid Foam Roller with the same benefits to optimize mobility and recovery. The benefits and features of its original Grid 1.0 foam roller are offered in a compact size featuring a patented three-dimensional pattern that simulates a massage therapist’s hands. […]