Archives: Press Releases

FOR IMMEDIATE RELEASE Press Contact Nic Sims or Scott Boulbol SIMBOL Communications nic@simbolpr.com or scott@simbolpr.com 310.935.9365 or 303.519.3073   KOM Cycling Expands into On-Bike Storage Category with Two New Products Tube Strap and Saddle Tool Roll combine minimal design with max function, ergonomics; designed to fit in variety of places on almost any bike East […]

LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include a stat with the number […]

Brunton announced new and updated products for Spring 2022 specific to search and rescue, geology, forestry, and tactical professionals based in the field. “Since the very beginning, field-based professionals have been a cornerstone of the Brunton consumer group. The new accessories and updated transit options for 2022 are a direct reflection of our commitment to […]

Helinox released its Tactical Collection timed with the release of its Tactical Field Office, shown below. The Tactical Collection is a rugged, utilitarian line of products, shown lead photo, designed to meet the needs of outdoor enthusiasts. Each piece integrates carry options and storage. The flagship of the collection is the Tactical Field Office, a […]

Helinox released its Tactical Field Office offering a mobile work surface with built-in carry features. The equipment allows customers to set up a mobile workspace—for work or recreation—that is light and durable. The Tactical Field Office weighs under five pounds. Being modular, it can be set up as a single unit with the table attached […]

Original Penguin Golf by Munsingwear, a division of Perry Ellis International, announced that its brand ambassador, Cameron Smith, would wear its Spring 2021 collection at the U.S. Open, June 17-20 at Torrey Pines Golf Course. Smith will be shown wearing performance polos featuring a mix of vibrant stripes, solids and whimsical prints. Complementing the polos […]

WALTHAM, MA (June 15, 2021) – Whether trying to increase mileage or set a personal best, both new and seasoned runners alike share one common dream: to run faster, not harder. Global performance running lifestyle brand Saucony today announced that the award-winning Endorphin Collection, with the addition of the all-new Endorphin Trail, is back to […]

Sitka released its Kelvin Aerolite 30 Sleeping Bag. Designed as an extension to consumer’s clothing system, the Kelvin Aerolite 30 is Sitka’s “final layer of mobile warmth.” Its multifunctional design includes zippered arm holes, contoured shoulders and hood and a center-front two-way zipper. A stowed hook at the bottom of the bag connects to an interior […]

Minus33 is manufacturing its Mountain Heritage Hiking Socks in its home state of New Hampshire. The merino wool outdoor specialty brand has over 100 years of roots in Ashland, VT. The company’s Mountain Heritage sock is a homecoming for the brand, which just bought back the historic Scribner mill building of its parent company, L.W. […]

100% collaborated with Mechanix Wear on a collection of work gloves, The Original and FastFit. The collaboration combines garage gloves with the 100% extended logo and signature colors. A special print on the palm of the gloves is taken from the original 100% tagline, “How Much Effort Do You Give?” “We created 100% to make […]

  Downlite Outdoor, a division of Downlite, announced the opening of its new processing facility in Mississauga, Canada. The company expanded its square footage to process and deliver down more quickly to its Canadian customers. The facility’s European equipment allows for maximization of cleanliness and performance in down production and sorting.  “We are incredibly excited […]

Torrance, California (June 9, 2021) — Yes Way Rosé, America’s top-selling, female-owned rosé brand, has joined forces with Igloo, the world’s leading cooler brand, to release a limited-edition Yes Way Rosé® Playmate® Pal cooler. Launching just in time for National Rosé Day (June 12th), the cooler will be available starting June 9, 2021, exclusively on […]

SAN DIEGO, Calif. – June 8, 2021 – HART™ Eyewear, the independent San Diego-based eyewear company, has officially launched their highly anticipated blue-light filtering glasses. With the debut collection, Founder Steve Hart set out to change the game when it comes to protective lenses for the modern era, all while prioritizing causes close to his […]

Allied Cycle Works has launched its ECHO allroad frameset. With the ability to change the geometry and adjust tire clearance, the ECHO can go from road racer to gravel crusher and vice versa. It’s one bike that delivers two distinguished rides via flip chips at the dropouts that allow the rider to change the geometry, […]

Aetrex Worldwide, Inc. (Aetrex), announced its Albert 3DFit foot scanner is available for all retailers. This scanner can calculate a customer’s 3D foot measurements in less than 10 seconds with an accuracy up to 1 millimeter. It features Aetrex’s FitGenius AI platform, which matches customers’ unique foot profiles with their ideal footwear styles and sizes […]