Archives: Press Releases

Richmond, BC (June 15, 2021) – Helly Hansen, the Norway-based global leader in professional grade outdoor gear, announced today its partnership with Squamish Search and Rescue (SSAR) as the organization’s official apparel partner. Embedded in Helly Hansen’s 140-year legacy is a commitment to creating gear that is trusted by professionals braving the world’s harshest environments. […]

Fox Racing announced it had launched its Foxhub Training platform—a resource for retailers, Fox representatives and employees to become brand and product savvy.  The goal is to educate the industry to help the brands consumers better understand key features and benefits to select the right Fox Racing products.  “We talked to retailers across the globe, […]

Hyosung, the manufacturer of spandex, has released the results of its Life Cycle Assessment (LCA) comparing the environmental performance of its 100 percent recycled Creora Regen Spandex to its virgin Creora Spandex. The study, conducted by Networks Y, a Korean LCA consultancy and performed a carbon footprint calculation (the amount of CO2 emitted from the […]

IMG has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place from August 14-15, in San Francisco, CA. Aquasphere will host an on-site activation enabling participants to “trade-in and trade-up” their goggles. All competitors who trade in their used goggles onsite will have […]

Addaday announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official Recovery Partner underscores the brand’s commitment to supporting the world’s best in snow sports. Diggins clinched this year’s overall World Cup victory where she became […]

Original Penguin Golf® by Munsingwear®, a division of Perry Ellis International, announces that brand ambassador Cameron Smith will be showcasing Original Penguin’s exciting new Spring 2021 collection at the Open Championship, July 15-19 at Royal St. George’s Golf Course. Smith will be outfitted in Original Penguin’s soft to the touch and lightweight performance polos, pullovers […]

Selk’bag announced that its Fall 2021 collection features 100 percent recycled products in its entire line—a first for the company. The collection will be available in October 2021. “Less than one year ago, Selk’bag developed our first recycled style, and today we are thrilled to announce that we’ve redesigned our entire production process so that […]

Polartec announced the elimination of PFAS (per- and poly-fluoroalkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss of durability or water repellency, is the latest in the company’s EcoEngineering initiative. As part of its sustainability efforts, “Polartec prioritized performance and longevity as it […]

Cortez, CO – July 13, 2021 – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, introduces Sportlite, a minimalist technical daypack series for Spring 2022. Sportlite delivers reliable performance for active hikers and outdoor adventurers who prefer a simple, focused feature set. Sportlite Series Shared Features: AirScape® Backpanel Atilon foam framesheet enables dynamic […]

Isbjörn of Sweden introduces its Panda Hoodie with 48 percent recycled polyester for the Spring/Summer 2022 season. With a focus on fine-tuning existing products to make them more sustainable and durable, the Hoodie is made from Bluesign-approved fabric, which is a mix of nylon and recycled polyester. A vibrant Bluesign-approved color palette of seven colors […]

100% and All-Star Fernando Tatis, Jr. have teamed up for their first eyewear collaboration. The 100% x Tatis 23 limited-edition eyewear collection brings Tatis’ signature hand-painted “Gold” to 100%’s Speedcraft and S3 Sport performance sunglasses in time for MLB All-Star Week. The sunglasses feature Hiper Gold Mirror Lens Technology to ramp up contrast and colors. […]

Asics announced that its Sunrise Red NFT Collection will be offered by digital auction starting on July 15. The 189-piece collection includes nine digital footwear products, including the Gel-Lyte III, Gel-Quantum 360, Metaracer models, and a pair of Asics flip-flops and sandals. The nine shoes will be featured in a limited edition release of 20 […]

  Astral announced it is a Bluesign-approved System Partner and comes on the heels of releasing its Bluesign-approved PFD shell, featured in four of the brand’s lifejackets for S21. Bluesign, founded in 2000, assists brands with sustainable textile supply solutions. Through its criteria and analysis for on-site system implementation, Bluesign aims to “reduce the textile […]

IZIP Bikes celebrates its 15 year anniversary this summer. Founded by Malcolm Currie, the company’s origins are rooted in the EV1 automobile, the first mass-produced electric car.  “Electric bikes and all the incredible opportunities they afford have always been near and dear to my heart,” explained Chief Commercial Officer, Larry Pizzi. “When I joined the […]

Life Time announced a new partnership with Trail Sisters to increase participation and opportunity in trail running. Life Time will serve as the presenting sponsor of Trail Sisters’ first run event, the Women’s Trail Half Marathon in Buena Vista, CO on September 11. A Trail Sisters Coaching Grant presented by Life Time will be created […]