Archives: Press Releases

Bern Helmets announced it collaborated with GRLSWIRL to create a skate helmet. GRLSWIRL will use Bern’s Macon 2.0 helmet, which blends its DNA with Bern’s low-profile design and technology. The helmet is offered in a matte cream shell with retro-inspired stripes, matching lay-flat straps and 12 vents in small, medium, and large. It has the […]

Thermore Ecodown Fibers Genius is the next step into the brand’s evolution of manufacturing free fibers a global platform for apparel. When used in a garment, Ecodown Fibers Genius allows the fibers to intertwine creating an even and stable layer of insulation to minimize cold spots and clumping. Thermore researchers defined it as “a hybrid […]

Kings Mountain, NC – June 21, 2021 – Appalachian Gear Company is committed to giving customers the best night of sleep possible on the trail. The outdoor lifestyle brand is proud to announce a revolutionary new sleeping bag featuring its All-Paca™ fabric. The highly water resistant, highly breathable Ugly Bag is the first-ever sleeping bag […]

Isbjörn of Sweden will add 46 percent recycled wool from Italy to its Shaun Hoodie and Jumpsuit in its Spring/Summer 2022 collection. Shaun replaces Isbjörn’s Wooly range, which was first launched in 2018, continuing the company’s green promise to use sustainable fabrics and manufacturing processes and fine-tuning existing products to make them more sustainable and […]

Primus added to and updated its Campfire collection for Spring 2022. It also added new equipment to its Backpacking collection with its new Fritid Collection for everyday use. “At Primus, we’ve always believed that food just tastes better outside and that the best memories and stories come alive when people gather to share a meal,” […]

Hibear has released its All-Day Adventure Flask, an insulated utility bottle for water to cocktails. The Flask is built for “specialty retailers who want to offer an artistic hydration vessel with functionality for coffee and cocktail lovers, van lifers, weekend warriors, and the like,” said the brand. Hibear supports independent artists with each bottle’s under-sleeve […]

Mission Workshop (MW) and Afterschool Projects (ASP) created a collection of apparel and packs that meld MWs knowledge in technical materials with ASP’s playfulness. Together the companies discovered a process to tie-dye X-Pac fabric from Dimension Polyant. The result are three camouflage-inspired dyes—Inyo, Mojave, and Hippie. The nexus of their collaboration is the Speedwell Backpack, blending […]

Kryptonite, a producer of chains, cables, u-locks, folding locks, flexible security systems, and lights for the bike industry, launched new locks to help e-bike owners keep their investment secure in different situations.  Its Kryptolok 610 S Folding Lock, with options including the Kryptonite Ring Lock and Plug-In Chain locks, provides e-bike owners with convenient and reliable security options. The Kryptolok […]

USWE released its Epic series packs for mountain biking featuring its proprietary NDM 1.2 harness system, smart organization and multiple size capacity options. The EPIC series comes standard with the NDM (No Dancing Monkey) 1.2 harness system, Elite hydration bladder and gear carry options. The combined NDM and ergonomically designed shoulder straps keep the pack […]

Arc’teryx Equipment released the official national team uniforms for the Canadian climbing team and climbing Escalade Canada (CEC) athletes for all international competitions. In March 2021, it entered into a multi-year agreement with CEC to support competition climbing at a national level. Arc’teryx will provide apparel for travel, warm-up and competition. The uniforms were tested and […]

Backcountry announced a new venture with Marty’s Ski & Board Shop, a full-service ski and snowboard tuning and repair shop based in Park City, UT, to open this fall in the same location as Marty’s is today. If founder, Chip Bullen, will remain involved in the business. Founded by Bullen and his wife, the retailer […]

FOR IMMEDIATE RELEASE Press Contact Nic Sims or Scott Boulbol SIMBOL Communications nic@simbolpr.com or scott@simbolpr.com 310.935.9365 or 303.519.3073   KOM Cycling Expands into On-Bike Storage Category with Two New Products Tube Strap and Saddle Tool Roll combine minimal design with max function, ergonomics; designed to fit in variety of places on almost any bike East […]

LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include a stat with the number […]

Brunton announced new and updated products for Spring 2022 specific to search and rescue, geology, forestry, and tactical professionals based in the field. “Since the very beginning, field-based professionals have been a cornerstone of the Brunton consumer group. The new accessories and updated transit options for 2022 are a direct reflection of our commitment to […]

Helinox released its Tactical Collection timed with the release of its Tactical Field Office, shown below. The Tactical Collection is a rugged, utilitarian line of products, shown lead photo, designed to meet the needs of outdoor enthusiasts. Each piece integrates carry options and storage. The flagship of the collection is the Tactical Field Office, a […]