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The $13.3 Billion Question

The European Union’s aggressive move to claw back tax breaks Ireland granted Apple Inc. raises questions for the U.S. sporting goods industry.

It’s Rabbit Season

The brainchild of a former Adidas and Deckers brand manager and a cross-country athlete, the newest name in running apparel goes local to manufacture and sell. By Jahla Seppanen Monica DeVreese and Jill Deering set out on their standard bi-weekly group run through Santa Barbara, CA when the idea struck to create their own running apparel […]

Suit Of Armor

The transformative power of today’s women’s running apparel, and how the industry is working against “body shamers.”  By Jahla Seppanen Historically, the female body has been a battleground. It has been exploited, shamed, ridiculed and objectified. Everyone from politicians to brands, magazines and people on the street have something to say about how it should […]