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EXEC: Deckers Delivers Blowout Q2 as Hoka Takes Lead in U.S. Run Specialty

Deckers Brands hiked its annual guidance as results for its fiscal second quarter ended September 30 were boosted by an robust recovery at Ugg. However, Hoka’s momentum showed no signs of slowing down with Deckers’s officials telling analysts the brand has become the leading footwear seller in the U.S.-run specialty channel.

Deckers X Lab Conquers Land And Water With X-Scape Baja

Deckers X Lab, the footwear manufacturer, introduced the X-Scape Baja for men and women to unwind whether on land or water. Its sugarcane midsole and anatomically molded footbed alleviate muscle pressure and for recovery after a workout.  Engineered with drainage holes and a breathable sugarcane IM-EVA upper frame, the Baja rapidly expels water to accelerate […]

Deckers X Lab Conquers Land And Water With X-Scape Baja

Deckers X Lab, the footwear manufacturer, introduced the X-Scape Baja for men and women to unwind whether on land or water. Its sugarcane midsole and anatomically molded footbed alleviate muscle pressure and for recovery after a workout.  Engineered with drainage holes and a breathable sugarcane IM-EVA upper frame, the Baja rapidly expels water to accelerate […]

Deckers Brands Lifts Outlook on Hoka and DTC Momentum

Deckers Brands raised its outlook for the year after reporting results for the fiscal first quarter ended June 30 that surpassed analyst targets. Direct-to-consumer growth net sales increased 35.3 percent to offset a slight wholesale decline. Among major brands, sales of Hoka’s jumped 27.4 percent while Ugg’s sales decreased 6.0 percent.

EXEC: Hoka Delivers Another Gangbuster Performance For Deckers Brands

Hoka’s sales catapulted 90.8 percent in the fiscal third quarter ended December 31, helping Deckers Brands surpass Wall Street estimates and lift its guidance for the year. On an analysts’ call, Dave Powers, Deckers’ CEO, said Hoka “more than doubled its DTC business, while demonstrating momentum across the product line and significantly increased wholesale through both market share gains and select new strategic access points.”