SGB Executive Outdoor

Shares of Rocky Brands Soar On Earnings Beat

Shares of Rocky Brands jumped $6.00, or 23.2 percent, to $31.85 after the boot maker delivered earnings that ran past Wall Street’s targets. Georgia Boot, Durango and Rocky Boot all delivered robust growth in the quarter at healthy margins.

Beyond Product: Industry Trends, Brand Stories Take Center Stage At OR

New product releases tend to garner most of the headlines at trade shows, but at Outdoor Retailer Summer Market, SGB’s editorial team also wanted to discover what’s happening with brands beyond the latest and greatest gear and apparel. Here are some of the stories and industry trends we found and hints of what’s to come.

Columbia Gaining Traction With ‘Project Connect’ Initiative

Columbia Sportswear Co. launched an ambitious transformation plan, Project Connect, one year ago, and so far the project has delivered the results the global apparel and footwear company sought, according to executive comments made during Thursday’s earnings call with analysts.

Aisle Talk Week of July 23

Top headlines from the active lifestyle industry you may have missed this week, including the U.S. House of Representatives approving the Personal Health Investment Today (PHIT) Act, which allows the use of pre-tax savings accounts for physical activity-related expenses.

Deckers Brands Outlook Disappoints

Deckers Brands handily exceeded the company’s guidance in the first quarter with monster gains from Ugg and Hoka One One. But shares slid on Friday as much of the upside was attributed to earlier-than anticipated shipments and the company only slightly lifted EPS guidance for the year.

Mammut Enhances Digital Capabilities By Acquiring Mountain Hub

Swiss-based apparel brand Mammut added to the company’s capabilities with Wednesday’s announcement that the brand had acquired Mountain Hub. SGB spoke with Joe Prebich of Mammut and Brint Markle of Mountain Hub (pictured) for a behind-the-scenes look at the deal.

Oakley Resumes Growth In Luxottica’s Q2

Oakley saw a return to growth in the company’s core sports channel in North America in Luxottica’s second quarter ended June 30, although Sunglass Hut was the strongest performer for the Italian-based eyewear giant.

Outdoor Industry Leaders Issue Call-To-Action On Participation

Likening outdoor participation to a “leaky bucket,” the Outdoor Foundation Board Chair Sally McCoy, said at the OIA Industry Breakfast that the industry has been able to “get some people in but we’re losing more out the bottom.” Moreover, she said Outdoor Foundation research confirms “we’re late in the game” as far as reversing trends.

Experience Counts … Demo Day Kicks Off Outdoor Retailer Summer Market

Outdoor brands took to Denver’s Confluence and Commons parks Sunday afternoon to showcase some of their newest offerings for 2019 and give retailers a chance to paddle SUPs, pedal e-bikes and check out dozens of products from water bottles to energy bars to a stand-to-pee accessory for women.

Vans, The North Face Fuel VF Corp.’s Sizzling First Quarter

Continued strength in VF Corp.’s biggest brands—Vans, The North Face and, to a lesser extent, Timberland—along with balanced geographic and channel sales, helped the company deliver a standout first quarter with earnings well above Wall Street’s expectations.

Aisle Talk Week of July 16

Top headlines from the active lifestyle industry you may have missed this week, including Boa Technology Inc. opening the company’s new environmentally friendly headquarters in Denver, CO.