VJ Shoes USA, the North American distributor for Finland-based VJ Sport, has signed as Tough Mudder’s official North American shoe partner and the first participating brand in the Tough Mudder Incubator program.
Category: Sports/Fitness
Best Buy To Introduce Home Exercise Equipment
Best Buy announced it will start selling a new collection of connected fitness products from exercise companies including Flywheel Sports, NormaTec,Hyperice, Hydrow and NordicTrack. The new assortment is part of the company’s commitment to helping customers use technology to live better, healthier lives.
SoulCycle To Launch SoulCycle Radio On SiriusXM
SoulCycle has teamed up with SiriusXM for the launch of an exclusive fulltime SoulCycle music channel featuring the inspiring, motivating, and transformative music heard in their studios.
S&P Downgrades Academy Sports’ Debt Ratings
Standard & Poor’s lowered its issuer credit rating on Academy Sports to ‘SD’ (selective default) from ‘CCC+’ and the issue-level ratings on the term loan facility to ‘D’ from ‘CCC+’ due to the retailer’s repurchase of debt.
3N2 To Sponsor Full Sail Armada Esports Teams
3N2, the Orlando-based designer and manufacturer of custom apparel and footwear, has been named an official sponsor of Armada, Full Sail University’s collegiate esports organization.
Hibbett Sports Hosts “Until We All Win” Social Media Contest
Hibbett Sporting Goods Inc. will host a special N7 Until We All Win contest on social media between 6/17 and 6/21 around the launch of the Nike N7 Until We All Win 2019 collection.

Under Armour Appoints SVP Of Sports Marketing
Under Armour Inc. announced the appointment of Sean Eggert as its new senior vice president of global sports marketing. Eggert joins Under Armour from Red Bull.
Hibbett Delays 10Q To Review Lease Accounting
In a regulatory filing, Hibbett Sports Inc. said it will be unable to file its quarterly report for the quarter ended May 4, 2019 with the Securities & Exchange Commission within the prescribed time period due to the company’s need to further review its recent adoption of the Financial Accounting Standards Board’s Accounting Standards Update (ASU) regarding leases.
New Balance Comes Out Against Tariffs
New Balance, which has previously backed President Donald Trump’s trade policies, submitted a letter to the USTR strongly opposing President Trump’s latest threat to expand tariffs on China.

Spalding Partners With Amazon Prime Now
Timed to Go Hoop Day on June 23, Spalding will make its Spalding Precision model basketball available on Amazon’s Prime Now in more than 30 U.S. cities.
Delta Apparel Included In Russell 3000 And Small-Cap Russell 2000 Indexes
Delta Apparel Inc. announced that it has been included in the preliminary list of additions to join the broad-market Russell 3000 Index after market close on June 28, 2019. The various Russell indexes are reconstituted annually to reflect the 4,000 largest US stocks based on total market capitalization.
Champs Sports Introduces Women’s Concept
Champs Sports, which is owned by Foot Locker Inc., has created an in-store shop concept called Champ Sports Women offering lifestyle-inspired footwear, apparel and accessories, with an emphasis on an active, healthy lifestyle, according to a report from Women’s Wear Daily.
Nike Renews Contract With Syracuse
Nike will continue its more than 30-year relationship with Syracuse University as part of a new multi-year agreement.
New Balance Celebrates Kawhi Leonard With New Billboard In Toronto
New Balance Basketball celebrated Kawhi Leonard’s MVP performance and Toronto’s first-ever championship by posting a new “Board Man Gets Titles” billboard in Toronto. New Balance signed Leonard to an endorsement deal in November 2018 to mark its return to basketball.

Callaway Faces Activist Pressure
Shares of Callaway Golf rose $2.29, or 14.4 percent, Thursday to $18.19 after activist investor Jana Partners revealed it had acquired a 9.5 percent stake in the company and planned to hold discussions with the company to explore a possible sale. Some analysts believe the action might lead to the divestiture of Jack Wolfskin.