Under Armour Inc. announced the appointment of Sean Eggert as its new senior vice president of global sports marketing. With nearly two decades experience including extensive global content development and distinguished media, athlete and key influencer activation strategies, Eggert brings proven expertise to the company. He will report directly to Chief Marketing Officer Alessandro de Pestel.
“Sean’s strong track record of global leadership, highly successful activations and direct experience integrating consumer insights into purpose-driven sports marketing strategies is a welcome addition to the Under Armour team,” said de Pestel. “As we work to connect even more deeply with our consumers through compelling engagements and powerful experiences, his expertise will play an instrumental role in our global expansion of the Under Armour brand.”
Under Armour Inc. announced the appointment of Sean Eggert as its new senior vice president of global sports marketing. Eggert joins Under Armour from Red Bull.through an innovative sports marketing approach and a world class team. At Red Bull, Eggert was responsible for more than 160 company-owned initiatives including its newly formed partnership with USA Basketball, several action sports properties, the Red Bull Signature Series on FOX, over 140 athletes and influencer relationships, sports lifestyle related film properties and digital sports content series.
Eggert was recently recognized in Sports Business Journal’s “Forty Under 40” for his body of work which includes some of Red Bull’s best-known initiatives such as Felix Baumgartner’s iconic free-fall from 128,000 feet in October 2012. Prior to Red Bull, Eggert worked in a variety of sports and entertainment roles for Gatorade, Publicis and Palace Sports & Entertainment. Eggert is a graduate of the University of Iowa.
The hiring comes after the Wall Street Journal reported last December that Ryan Kuehl, senior vice president of global sports marketing, and Walker Jones, senior director of sports marketing, were both removed from their roles at Under Armour as part of an internal review of their department’s spending.
Photo courtesy Under Armour