Champs Sports, which is owned by Foot Locker Inc., has created an in-store shop concept called Champ Sports Women offering lifestyle-inspired footwear, apparel and accessories, with an emphasis on an active, healthy lifestyle, according to a report from Women’s Wear Daily.

The first shop opened in Dallas and the retailer plans to bring it to more markets by summer’s end.

“The female consumer is essential to our overall Champs Sports brand and we continue to see the women’s business growing year-over-year,” Bryon Milburn, senior vice president and general manager of Champs, told WWD. “Our female community is highly engaged with the brand. She demands authentic storytelling for her lifestyle. As a result, we are actively focused on her needs.”