Best Buy announced it will start selling a new collection of connected fitness products from exercise companies including Flywheel Sports, NormaTec,Hyperice, Hydrow and NordicTrack. The new assortment is part of the company’s commitment to helping customers use technology to live better, healthier lives.
The new products – including connected bikes and rowing machines, and a recovery system loved by professional athletes – will help customers get an exciting, personal and effective workout without leaving their home. Many products virtually connect users with world-class fitness trainers to help them stay motivated, have fun and get the most out of their workout.
The collection is available now on BestBuy.com, with a new, dedicated fitness space coming to more than 100 stores by the end of the year.
“We know there’s a growing intersection between fitness and technology, and no one knows tech like we do,” said Jason Bonfig, chief merchandising officer. “We’ve promised our customers we’ll help enrich their lives, including their health and wellness, by using technology. This is a great example of how we’re living up to that commitment.”
Best Buy’s Blue Shirts and In-Home Advisors will receive special training to help customers discover, understand and purchase the equipment, whether in a store or in their homes. Best Buy and Geek Squad will manage delivery and installation, and Total Tech Support members will get 20 percent off these services.
The new collection is just the latest example of Best Buy’s growing commitment to health. Last summer, Best Buy acquired GreatCall, a leader in connected health for the active aging, which offers easy-to-use mobile products and customer care services to help older adults live more independently. Also, the company has always been the go-to destination for products like activity trackers and smart scales, more recently adding telehealth devices to its shelves.
Best Buy’s fitness collection will include:
- Flywheel Home Bike: An indoor cycling experience from Flywheel Sports with easy-to-follow metrics that brings live and on-demand classes from the country’s best instructors, hand-picked from their 42 studios nationwide right into the comfort of your home.
- NormaTec PULSE 2.0 Recovery System: A dynamic compression recovery system trusted by more than 97 percent of professional sports teams and elite athletes. The patented Pulse technology increases blood circulation and reduces pain and soreness, helping athletes warm up and recover.
- Hyperice: A suite of technology-driven recovery products including percussion devices and fitness rollers. All Hyperice technology will speed up muscle recovery and improve mobility.
- Hydrow: A connected rowing machine that brings a real-life rowing experience to the living room. Includes real-time and on-demand classes from world-class athletes, live on the water, from actual serene locations like Miami and Boston.
- NordicTrack: A selection of connected treadmills and studio cycles that help users stay motivated and achieve results with iFit, an interactive and personalized training system among a community of more than 1.3 million members.
“Fitness and wellness technology is evolving at an incredible pace and we’re excited that Best Buy is helping Americans live better, healthier lives through their consumer tech expertise. From wearable devices that track performance, to being able to stream exercise content anywhere, we see new opportunities for certified personal trainers and their clients to stay on track through smart and safe fitness experiences,” said Laurie McCartney, president, National Academy of Sports Medicine (NASM).