Athleta launched its first resale platform, Always Athleta, in partnership with ThredUp. Owned by Gap, Inc., the platform will be used to understand customer purchasing behavior better and attract new customers to the brand.
Category: Sports/Fitness
Peloton Loses Lululemon Infringement Lawsuit
According to Reuters, a U.S. judge today dismissed Peloton’s lawsuit seeking a declaration that it did not infringe Lululemon’s patents in developing its apparel line.
Signa Sports United Hired Managing Director, Tennis-Point Berlin
Signa Sports United hired Stefan Salzer as managing director Tennis-Point Berlin, a German company specializing in selling tennis and running equipment.
Nike’s Q1 Tops Wall Street Targets
Nike, Inc. reported sales grew 4 percent on a reported basis and 10 percent on a currency-neutral basis in the first quarter ending August 31.
Amazon Increases Wages For Warehouse And Delivery Workers
Amazon said it would invest $1 billion over the next year to increase the salaries of its “frontline workers” and introduce a perk that gives them access to a portion of their paycheck before payday.
Peloton Inks Deal With Dick’s To Sell Branded Fitness Equipment
Peloton Interactive, Inc. entered into a partnership with Dick’s Sporting Goods to sell its treadmills, exercise bikes and other Peloton-branded fitness accessories in retail stores. DKS is the only brick-and-mortar retailer outside Peloton’s sales channels to sell its fitness equipment.
Brand Velocity Group Acquires Score Sports
Brand Velocity Group announced its acquisition of Score Sports, a designer, manufacturer and seller of youth team sports uniforms and equipment. The terms of the transaction were not disclosed.
Vuori Launches In Asia, Mexico And The Middle East
Vuori continues its global rollout that started this year, entering China, Hong Kong, Singapore, the Middle East, and Mexico through branded e-commerce stores in those countries except China. Vuori, for now, is available exclusively through Tmall, China’s direct-to-consumer website.
Dunham’s Expands Into Arkansas With First Retail Store
Dunham’s Sports continues to move forward with its accelerated growth strategy.
Lululemon Hires New Senior VP EMEA Region
Lululemon announced it hired Sarah Clark as VP of EMEA to lead the company as it “continues to grow and deliver on its next chapter of international expansion.”
Fanatics Partners On Next-Day Delivery
Fanatics is offering next-day delivery in several U.S. cities through Roadie, an Atlanta-based delivery platform.
Lululemon To Launch At-Home Fitness Platform
Lululemon Athletica Inc. is launching a new fitness-content platform that would allow customers to access on-demand and live-streamed classes at home.
Tracksmith To Open Store In London
Boston-based Tracksmith is opening its first store in London. The running brand has only one store on Newberry Street in Boston.
Gymshark Appoints CFO
Gymshark hired Mat Dunn as its new chief financial officer. He was formerly chief operating officer and CFO at Asos.
Pearl Izumi Trims Staff, Plans To Sell Colorado Headquarters
Pearl Izumi has eliminated an undisclosed number of jobs from its Louisville, CO headquarters, and its parent company, United Sports Brands, plans to sell the building, according to a report from the BusinessDen.
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