Lululemon Athletica Inc. is launching a new fitness-content platform that would allow customers to access on-demand and live-streamed classes at home.
Lululemon Studio will launch on October 5 and will be accessible through the Lululemon Studio Mirror, app and in-person experiences. The platform builds upon more than 10,000 on demand and live-streamed classes that have been available with a Mirror subscription.
Lululemon Studio members will have access to classes from AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix. Members will be able to stream new weekly classes from these partners as well as sign up for discounted classes in person at the studios’ brick-and-mortar locations, in addition to receiving discounts on Lululemon product, early access to Lululemon events, and more.
“Our guests’ fitness needs have evolved and Lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America. Lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home—you can have both,” said Nikki Neuburger, Chief Brand Officer, Lululemon.
“MIRROR has always been one of the most flexible platforms that can adapt to changing fitness trends. With Lululemon Studio, we’re expanding our offering to solve for our guests’ needs, extending our relationships with new studio partners and our ambassadors to add hundreds of hours of content in one place, while providing access to in-person studio classes for the ultimate hybrid experience,” said Michael Aragon, Chief Executive Officer, Lululemon Digital Fitness. “We see Lululemon Studio as being the daily go-to destination for experiencing the most dynamic content from the industry’s top trainers and studios, covering a range of fitness genres for all levels.”