Gymshark hired Mat Dunn as its new chief financial officer. He was formerly chief operating officer and CFO at Asos.

Dunn, who stepped down from the online fashion retailer last month, will join the gym wear company in early 2023, replacing CFO Philip Daw, who joined the company in 2015.

Dunn is the latest in a recent wave of senior appointments for the company, following Danielle Petesic joining from Lululemon as chief product officer, John Douglas joining from Burberry as chief technology officer and Carly O’Brien joining from The Very Group as vice-president, marketing.

Dunn joined the board of Asos in April 2019 as CFO before taking on the additional role of COO in October 2021. He also served a period as interim chief executive following the departure of the previous CEO in late 2021. Prior to Asos, Dunn spent four years as CFO at soft drink company Britvic and also held senior financial roles at brewer SABMiller.

As CFO, Dunn will “make Gymshark become the global powerhouse and iconic brand he and all the senior leadership believe it can be” and will report directly to Founder and Chief Executive, Ben Francis.

“In Mat, we are getting one of the best CFOs, not just in retail, but in business globally. His record for growth at ASOS, Britvic and SABMiller speaks for itself. He will bring a new dimension both to our financial operation and Gymshark as a whole, and he will undoubtedly help us grow into the company I truly believe we can be. I’d also like to thank Philip Daw for his service and the role he has played in building Gymshark into the company you see today,” said Francis.