Boston-based Tracksmith is opening its first store in London. The running brand has only one store on Newberry Street in Boston.
The 1,700-square-foot, two-level space is located in London’s Marylebone district. It includes a patio garden and a coffee bar.
The store will first open as a pop-up from September 20 to October 7, before reopening as a permanent store in late November.
The brand sells direct-to-consumer via its website and also has wholesale partners in the U.S., including Mill City Running and Brooklyn Running Company. It launched a dedicated UK site in 2018.
Matt Taylor, co-founder and CEO of Tracksmith, told Drapers, “The UK is our second biggest global market and it’s growing rapidly. We expect it to surpass the Canada market [the currently largest international market] 18-to-24 months after the new store opens. As we run more and more pop-ups at international events such as marathons in Toyoko, Berlin and New York, we started having UK customers asking when we would open a store in the country. Also, London has an amazing running culture, so adding it all together, it’s a natural step for the business.”