Saucony has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately.
Category: Footwear
Nike’s Former COO Joins Olvin’s Board
Former Nike COO Eric Sprunk has joined the board of New York and London-based Olvin, a predictive AI-driven start-up providing analytics to retailers.
U.S. Consumer Confidence Surges To One-Year High
U.S. consumer confidence in March climbed to a one-year high, after a modest increase in February, as Americans grew more upbeat about the economy and labor market.
NRF Report: U.S. Economy Making ‘Dramatic Progress’
With more vaccines stockpiled, more federal stimulus money and consumers shopping again, the U.S. economy has made dramatic progress since the coronavirus pandemic brought activity to a near-standstill last year, NRF Chief Economist Jack Kleinhenz said in the April issue of its Monthly Economic Review.
Nike Marketing Veterans Launch Agency
David Creech, most recently president brand creative, global mens Nike, has partnered with two other Nike veterans, Josh Moore and Nicole Graham, and sports agent Rich Paul to start a minority-owned marketing and creative agency named Adopt.
Sequential Brands Amends Credit Agreement, Sees Four Board Members Exit
Sequential Brands Group Inc. said it amended its credit agreement with Wilmington Trust that extends a waiver of existing defaults under the agreement through April 19. As a result, four board members, including Martha Stewart, have resigned.
U.S. Economy Added 916,000 Jobs In March
The U.S. economy added 916,000 jobs in March, the highest level in months, as rising vaccination rates and declining caseloads helped accelerate a recovery in the labor market.
Nike Wins Restraining Order Over Lil Nas X ‘Satan Shoes’
U.S. District Judge Eric Komitee in Brooklyn ruled in favor of Nike three days after the sporting goods giant sued MSCHF Product Studio over MSCHF’s “Satan Shoes.” The modified Nike Air Max 97 sneakers were made in collaboration with rapper Lil Nas X and were purported to contain one drop of human blood in the midsoles.
Altitude Sports Appointment Announcement
Altitude Sports has named Maximilien Meilleur as its new vice president, product management.
Crocs Appoints Chief Marketing Officer
Crocs promoted Heidi Cooley, most recently head of global marketing for the brand, to SVP and chief marketing officer.
REI Cuts International Adventures To Focus On U.S. Destinations
REI said it would discontinue its international adventure travel trips effective May 2021 to invest in its domestic travel growth strategy and expand offerings in hiking and camping, backpacking, cycling, women’s only, under-35, family and weekend adventures.
Columbia Sportswear Appoints Senior Vice President, Emerging Brands
Columbia Sportswear Company announced the impending retirement of Doug Morse, senior vice president, emerging brands, in the summer of 2021, and the hiring of Craig Zanon to fill the vacancy created by Morse’s retirement. Zanon spent more than twenty years with Nike, where most recently, he served as vice president and general manager of global basketball.
Kohl’s Sends Letter To Shareholders Highlighting Board Strength
Kohl’s Corporation, which is facing a proxy fight from a group of Activist investors, mailed a letter to shareholders detailing the collective strength of its Board of Directors, which the retailer said: “has been thoughtfully assembled to incorporate the full range of skills and capabilities required to oversee Kohl’s continued momentum.”
VF Corp. Announces New Appointments To EMEA Leadership Team
VF Corp. announced several new appointments to its EMEA leadership team, impacting Dickies, Napapijri and supply chain management.
OIA Special Report Examines New Outdoor Participant Amid Pandemic
Outdoor Industry Association (OIA) released a special report, “New Outdoor Participant (COVID And Beyond),” exploring Americans’ spike in engagement in outdoor activities amid the COVID-19 pandemic. The report reveals that these new participants are more likely to be female, younger, living in an urban area and slightly more ethnically diverse than existing participants.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal