Saucony has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately.
In this role, Tambosi will be responsible for providing strategic development and execution of Saucony’s global branding initiatives, including brand positioning, direct-to-consumer, advertising, digital strategies, international growth initiatives, and expansion of Originals the brand’s heritage lifestyle business.
Tambosi will report directly to Saucony’s Global Brand President, Anne Cavassa, and join its senior leadership team.
Tambosi joins Saucony with more than 18 years of global brand-building experience, most recently serving as Global Head of Brand, Planning and Activation, Adidas, for the Sports Performance categories. In that role, Tambosi led the creative development, brand plan and media strategy for its Ready for Sport global campaign. Before that, he oversaw brand communications for Adidas Sports Apparel, Stella McCartney and Women, driving strategic priorities and building its core positioning and messaging for the business unit. Before Adidas, Tambosi served as Nike’s Brand Director for Nike Football, creating a growth-focused strategy. He also helped lead the global launch of its women’s campaign. Tambosi held various marketing positions at Nokia.
“Fábio is a multi-cultural marketer known for building and growing brands in today’s fast-changing digital landscape,” said Cavassa. “He comes to Saucony with a creative and consumer-centric focus that stems from his extensive global experience. His ability to lead brand engagement across the entire consumer journey will further advance our momentum as we connect with millions of new runners, guided by product innovation, e-commerce and storytelling. Fábio also brings to this position a strong reputation for building and leading highly collaborative teams, rooted in his lifelong experience as an elite soccer player. We know that Fábio will be a positive force for the brand, and we are excited to welcome him to our team.”
“Running into a brand that is 120 years old is truly epic,” said Tambosi. “This is a time of great opportunity for Saucony, and I’m excited to be joining Anne and the team to help navigate and accelerate the game-changing journey they’ve already begun. The brand’s commitment to diversity, equity and inclusion, sustainable practices and the overall goodness of running, are values that resonate deeply with me. I look forward to building on Saucony’s strong legacy, further creating a positive and transformative change for the brand, the global running community and the whole sneaker culture.”
Photo courtesy Saucony
