On AG, the Swiss running shoe maker, is preparing to go public with a potential U.S. stock market listing as early as this fall, sources told Reuters. The deal reportedly aims to value the firm at about $5 billion.
Category: Footwear

L Catterton Completes Acquisition Of Birkenstock
L Catterton announced that it has completed the previously announced acquisition of Birkenstock. In conjunction with the closing, Birkenstock has formed and appointed six members to the company’s Supervisory Board.

Caleres’ Debt Rating Outlook Revised To Stable
S&P Global Ratings raised its debt ratings outlook on Caleres to Stable From Negative as it expects the company’s operating performance to continue to gradually improve in 2021, spurred by the expected healthy recovery in sales of its retail business’ wellness, comfort, and sport styles apparel shoes.

Amazon Appoints Nike Alum As Global Head of Sports Marketing
Amazon appointed Marc Patrick, a former top Nike marketing manager, as its new global head of sports marketing.
SFIA Sets Virtual Conference For November
The Sports & Fitness Industry Association (SFIA) will hold its annual industry event in a virtual format from November 9-11, 2021. The “SFIA Trends & Insights 2021,” will feature sports & fitness executives and experts discussing strategic issues and opportunities in a post-pandemic market.

Emerald Holding Sees Steep Q1 Revenue Drop
Emerald Holding Inc. reported revenues tumbled 87 percent as results continue to be negatively impacted by event cancellations due to the COVID-19 pandemic.

VF Corp’s Former CFO Joins Tapestry
Tapestry Inc., the parent of Coach, Kate Spade and Stuart Weitzman., has hired Scott Roe as chief financial officer, effective June 1, 2021. Roe was formerly VF’s CFO.

Columbia Sportswear Hikes 2021 Outlook On Robust Q1 Results
Columbia Sportswear Company raised its guidance for the year after reporting first-quarter sales and earnings arrived well above Wall Street’s targets and seeing healthy early Spring 2021 sell-through and Fall 2021 orders. The first-quarter gains were led by direct-to-consumer e-commerce business, which grew 35 percent year-over-year.
L.L.Bean To Open Seven Stores In 2021
Following its strongest fiscal year in nearly a decade, L.L.Bean announced it will open seven new retail stores across the U.S. and Canada in 2021. These include three stores in the U.S. and four in Canada.

Academy Sports’ Debt Ratings Outlook Raised To Positive
Moody’s Investors Service changed its outlook for Academy, Ltd. to positive from stable. The change in outlook to positive from stable reflects Academy’s outperformance relative to expectations since the IPO, and the potential for the company to maintain solid credit metrics as demand in the sporting goods category moderates.

Adidas Signs Football Deal With Boston College
Adidas entered a three-year partnership to become the official athletic footwear, apparel and accessory brand of Boston College’s football program through the 2023 season. The deal comes after Boston College on April 13 announced a lucrative deal with New Balance to outfit its non-football teams.

Dillard’s Amends And Extends Revolving Credit Facility
Dillard’s Inc. announced that it has amended and extended its $800 million senior secured revolving credit facility consistent with the company’s liquidity needs.

Report: Allbirds Exploring IPO
Allbirds, the San Francisco-based casual footwear and sneaker maker, is in the process of interviewing banks in preparation for an initial public offering, according to a report in the New York Times DealBook.

Blizzard-Tecnica Names Principal Sales Rep For Colorado And New Mexico
Blizzard-Tecnica announced it had appointed Charlie Hepburn to cover Colorado and New Mexico as its principal sales rep effective May 1, with Jamie Urbana as an associate rep to service retailers in the territory

Puma’s Sales Jump In First Quarter
Puma reported earnings tripled in the first quarter as sales expanded 25.8 percent on a currency-neutral basis. On a currency-neutral basis, the gains were led by the Americas, climbing 38.5 percent and led by North America. Asia/Pacific revenues grew 28.8 percent, led by China, while EMEA gained 14.0 percent.