Caleres has appointed Jennifer Olsen as chief marketing officer. Olsen was most recently the CMO of UNTUCKit.

“Jenny will serve as a key member of the Caleres leadership team. Her expertise will be instrumental in leading the marketing efforts across our entire Caleres portfolio to drive revenue and build our brands,” said Diane Sullivan, chairman and CEO, Caleres. “Her strong marketing, consumer research and digital background align perfectly with our strategic priorities, including strengthening the power and broadening the reach of our brands and products and accelerating digital growth with stronger consumer connections.”

At UNTUCKit, she led the marketing and creative teams and played a role in the brand’s growth over the last several years. Prior to that, she served as vice president of media marketing for Yahoo!. She built her fashion and retail expertise as CMO of StitchFix and Crate & Barrel, and spent time at Gap, Inc., as vice president of its e-commerce start-up Piperlime.

Caleres’ brands include Allen Edmonds, Blowfish Malibu, Bzees, Circus by Sam Edelman, Dr. Scholl’s Shoes, Famous Footwear, Fergie Footwear, Franco Sarto, LifeStride, Naturalizer, Rykä, Sam Edelman, Via Spiga, Vince, and Vionic.

Photo courtesy Caleres