Skechers signed Michael Ballack, one of Germany’s top-scoring midfielders, to an endorsement deal. The three-time German Footballer of the Year with four national championship wins will appear in multi-platform marketing initiatives to support its performance and lifestyle collections.
“Germany is an important market for Skechers, and Europe is one of our strongest performing regions,” said David Weinberg, chief operating officer, Skechers. “Creating a campaign featuring Michael Ballack represents a smart investment in growing our men’s business in this key market, and we expect he will generate excitement and interest in our collections not only in Germany but across all of Europe as well.”
“The energy and enthusiasm for Skechers in Germany these last few years have exceeded anything that I have seen in the more than two decades that we have been here. There is a real buzz for the brand, and Michael Ballack reflects what defines Skechers: style, quality and the cornerstone of comfort,” said Christoph Wilkens, managing director of Skechers Germany.
Skechers ambassadors currently include former English footballer and broadcaster Jamie Redknapp, Los Angeles Dodgers pitcher Clayton Kershaw, former quarterback and broadcaster Tony Romo, former defensive end and broadcaster Howie Long, Las Vegas Raiders coach Jon Gruden, boxer Sugar Ray Leonard, and golfers Brooke Henderson, Matt Kuchar, Colin Montgomerie, and Billy Andrade.