Implus LLC announced that Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. As part of the succession plan currently in process, Jenna Campbell has been tapped to lead the performance hosiery category and the Balega brand as VP category and brand development for performance hosiery.
Campbell reports to Ryan Cruthirds, chief global brand and category development executive.
Tanya and Bert Pictor have shepherded and guided Balega since its inception in 2003 in the run specialty market. Under their leadership, Balega offers a dedicated relationship with the run specialty market, through the brand’s support of The Running Event, annual Ubuntu Awards presented to running stores that excel in community service and involvement, and support of and partnerships with the run specialty retailer.
The Pictor’s will leave the business effective June 30.
“We are thrilled to welcome Jenna to the Balega family,” said Tanya Pictor, founder and vice president of Balega Marketing. “Jenna is an outstanding addition to the new Balega leadership team, bringing immense experience in apparel and footwear. We feel very fortunate to welcome Jenna to the business, and we will be working to ensure a seamless transition of leadership as she assumes her new role.”
Campbell previously held leadership roles at Adidas and Merrell. Prior to assuming her new VP role with Balega, Campbell served as a consultant with clients in various industries from Healthcare & Wellness, Lifestyle, Sporting Goods, Outdoor to Private Equity. Campbell will bring more than 20 years of experience in brand building, business development, marketing strategy, and operations to the Balega brand.
Paul Perrone will continue to lead the sales efforts for Balega in the independent channel as director of independent retail. Perrone, who has worked with Balega for the past 14 years, initially through an independent agency and since 2016 at Implus, said, “Bert and Tanya helped revolutionize how accessories are prioritized and sold in the specialty market. They created a performance brand that stands for community, purpose and a passion for the channel in which it was built.”
Photo courtesy Balega